To our Stakeholders
Sony Financial Group’s mission is to “create a sustainable society where people feel a sense of enrichment.”
Our Group operates a wide range of businesses including life insurance, non-life insurance, banking and nursing care. We established our new mission in April 2019 so that these diverse businesses can advance in the same direction, reviewing their operations thoroughly, working on behalf of customers and pursuing our vision and values to ensure fulfilling lifestyles for our stakeholders. Our desire to continuously generate value for all of our stakeholders, including customers, shareholders and employees, and thereby contribute to the development of a sustainable society went into the formation of this mission.
We consider it our role to provide high value-added products and services that exceed the expectations of customers and society. The ways in which financial services are provided are starting to undergo transformation. However, demand for financial services will continue to be in demand as long as people go about their daily lives. We will contribute to society by providing the best possible services to customers, fulfilling the essential needs of people and society, and meeting their expectations for services in new ways.
In doing so, I believe that we can achieve sustainable growth, deepen ties with all of our stakeholders, and build win–win relationships. Sony Financial Group will leverage all of its energies toward the realization of these aims from a long-term perspective.