【参】Sustainability:カテゴリ
Sustainability
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Approach to Sustainability

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The Sony Financial Group’s mission is to “create a sustainable society where people feel a sense of enrichment.” Furthermore, our Code of Conduct outlines “It is the core corporate responsibility of us to society to pursue its corporate value enhancement through our business activities and contribute to developing a sustainable society”.
With the highest level of ethics and a strong sense of purpose, we give due consideration to the impacts of our business activities on the interests of our stakeholders, including customers, shareholders, employees, business partners and local communities, as well as the global environment. Through dialogue, we also strive to build trust with our stakeholders.
Based on these principles, we will keep striving to increase corporate value by engaging in business activities that generate both social and economic value to contribute to developing a sustainable society.

Diagram of Contributing toward the development of a sustainable society

Toward Value Creation

Based on this idea, we aim to create a value in such forms as “offering lifestyles that feature safety and peace of mind,” “contributing to a healthy, long-lived society,” and “making lifestyles more convenient,” and we will strive to strengthen the foundation of our value creation, such as human resource development, respect for diversity, and strengthening governance.

Initiatives to create value
through our business

  • Contribute to peopleʼs lives by offering appropriate advice
  • Propose products to match individual needs
  • Encourage asset creation/investment, and promote health
  • Contribute to a society featuring next-generation mobility
  • Improve access to financial services
  • Foster financial innovation

Initiatibes to strengthen out foundation
for creating value

  • Support challenges oriented toward new growth
  • Create an employee-friendly working environment
  • Promote empowerment of diverse human resources
  • Strengthen governance
  • Operate environmentally-considerate businesses

Value Creation

  • Offer lifestyles that feature safety and peace of mind
  • Contribute to a healthy, long-lived society
  • Make lifestyles more convenient

Examples of Value Creation through Business

Sony Life

  • Offer lifestyles that feature safety and peace of mind
  • Contribute to a healthy, long-lived society

Sony Life has worked to provide customers with necessary coverage and keep their coverage in an optimal state through consulting sales and follow-up conducted by Lifeplanner sales employees. In order to enhance our provided value in the future, we will improve the quality and proposal skills of our Lifeplanner sales employees, and will enhance our products and expand the scope of our coverage in anticipation of the increasing diversity and complexity of our customers’ needs, due to environmental changes such as greater longevity.

Sony Assurance

  • Offer lifestyles that feature safety and peace of mind
  • Make lifestyles more convenient

As a direct insurance company, Sony Assurance has proposed risk-segmented insurance directly to customers and provided compensation that meets the needs of each individual customer since its founding. At present, we are developing insurance products that contribute to safe driving support and accident prevention, with a focus on PHYD-type telematics insurance. In addition, we aim to contribute to the next-generation mobility society through continuous research in anticipation of social changes such as autonomous vehicles and MaaS*.
* MaaS (Mobility as a Service): The concept of a new form of mobility that seamlessly connects various forms of transportation other than the user’s personal car as a single service.

Sony Bank

  • Contribute to a healthy, long-lived society
  • Make lifestyles more convenient

Since its founding, Sony Bank has consistently used IT technology and the Internet with the aim of making banking easier for individual customers. Currently, we are developing digital consulting tools to propose services that closely match the needs of each customer using APIs and data, with the aim of promoting asset formation and investment.

Sony Lifecare

  • Offer lifestyles that feature safety and peace of mind
  • Contribute to a healthy, long-lived society

In order to realize our “Life Focus” concept—the pursuit of a fulfilling long life, Sony Lifecare provides solutions in response to diversifying demand for nursing care homes by expanding its lineup with two main brands: SONARE for the upper/middle zone and Hanakotoba for the volume zone.