【参】Sustainability:カテゴリ
Sustainability
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Approach to Sustainability

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The Sony Financial Group’s mission is to “create a sustainable society where people feel a sense of enrichment.” Furthermore, our Code of Conduct outlines “It is the core corporate responsibility of us to society to pursue its corporate value enhancement through our business activities and contribute to developing a sustainable society”.
With the highest level of ethics and a strong sense of purpose, we give due consideration to the impacts of our business activities on the interests of our stakeholders, including customers, shareholders, employees, business partners and local communities, as well as the global environment. Through dialogue, we also strive to build trust with our stakeholders.
Based on these principles, we will keep striving to increase corporate value by engaging in business activities that generate both social and economic value to contribute to developing a sustainable society.

Diagram of contributing toward the development of a sustainable society

Value Creation and Our Foundation for Creating Value

Sony Financial Group develops diverse businesses, aiming for sustainable value creation. While the domains and business models of these businesses vary greatly, they share the qualities of providing high-value-added products and services that meet every customer’s needs, and leveraging technology. We will continue to create value through our businesses, and strengthen the foundation that supports our value creation.

Diagram of  value creation and our foundation for creating value

Identification of Important Items for Strengthening Our Foundation

Sony Financial Group also recognizes the importance of the foundation that supports value creation. We carried out analysis based on the following process, incorporating not only Sony Financial Group’s perspective but those of its stakeholders as well, and identified “corporate governance” and “human resources respecting diversity” as the most significant matters in terms of strengthening our foundation.

Identification Process

STEP.1 Extraction and organizing of candidates for important items for strengthening our foundation

We selected the items most relevant to Sony Financial Group as candidates for important items for strengthening our foundation. In selecting these candidate items, we referred to the GRI Sustainability Reporting Standards, which are global standards for sustainability reporting, as well as the SDGs (Sustainable Development Goals), worldwide goals for a sustainable society, and the assessment items provided by external agencies such as MSCI and FTSE.

STEP.2 Evaluation of each item from Sony Financial Group’s perspective and the perspectives of
stakeholders (ordering by level of priority)

Diagram of evaluation of each item from Sony Financial Group’s perspective and the perspectives of stakeholders

  • Sony Financial Group’s perspective: We evaluated importance from standpoints including business continuity, such as legal and regulatory compliance at Sony Financial Group, and Group business growth. This was accomplished through debate within an internal, cross-departmental project aimed at sustainability initiatives, and led by the President, Representative Director.
  • Stakeholder perspectives: We evaluated importance based on assessment criteria provided by external assessment agencies, requests by investors, and information published by the media, and others.

STEP.3 Identification of important items for strengthening our foundation

After debate based on the evaluation in STEP.2 within the internal project, including senior management, we identified two important items to prioritize for strengthening our foundation.

We will continue to engage in dialogue with our stakeholders regarding these important items for strengthening our foundation, and review them as necessary, based on changes in the impact of Sony Financial Group’s management strategies and business activities.
At the same time, we will proceed with the establishment of long-term targets and action plans, and continue to promote initiatives aimed at sustainability.

Value Creation through Business

Sony Life
  • Offer lifestyles that feature safety and peace of mind
  • Support customers in achieving their life plans, through high quality consulting sales and consulting follow-up by our Lifeplanner sales employees
  • Contribute to a healthy, long-lived society
  • Provide a diverse range of insurance products such as annuities, to provide for a plentiful retirement for our customers
  • Support customers’ health by providing healthcare and medical information and services
Sony Assurance
  • Offer lifestyles that feature safety and peace of mind
  • Leverage advanced technologies to contribute to realizing a safe society with a low incidence of traffic accidents
  • Contribute to safe and secure homes
  • Contribute to a healthy, long-lived society
  • Provide protection to match customer needs through our medical insurance business
  • Make lifestyles more convenient
  • Develop new products in response to social change, including autonomous vehicles and Mobility as a Service (MaaS)
Sony Bank
  • Offer lifestyles that feature safety and peace of mind
  • Attentive support for customers purchasing a house, provided by our dedicated loan advisors
  • Contribute to a healthy, long-lived society
  • Support for customers’ medium- to long-term wealth-building and asset management, through the provision of asset management seminars and individual consultation, as well as services leveraging APIs and data
  • Make lifestyles more convenient
  • Even more convenient financial transactions, such as seamless payments regardless of currency through the “Sony Bank WALLET,” as well as contactless and mobile payment capabilities
Nursing Care Business
  • Offer lifestyles that feature safety and peace of mind
  • Provide reasonably priced, high quality products and services, from a lineup matching the increasingly diverse needs of the nursing care homes market
  • Provide safe and reliable nursing care services with links to the local community, through the regional development of in-home care and nursing services, and services offered in collaboration with the region
  • Contribute to a healthy, long-lived society
  • Realize life care plans where customers can live with a sense of enrichment in accordance with their needs, through collaboration between Life Managers and other various occupations