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Initiatives for Stakeholders

Activities with Local Communities

Sony Financial Group strives to contribute to realizing a sustainable society and environment through our business activities and social contribution activities.

Social Contribution Activities

Sony Life Volunteer Club

Social contribution is a well-established part of the corporate culture at Sony Life, where many employees discover the value of volunteer activities and contribute to society under the slogan "One Love One Trust". The Sony Life Volunteer Club was established by Sony Life employees in the wake of the Great Hanshin-Awaji Earthquake. The Club's activities are undertaken by individuals, using donations from employees, and it is the members themselves who come up with and carry out a wide range of initiatives.

Life-Planning Courses

Since fiscal 2006, Sony Life has conducted life-planning courses, a hands-on learning program for students nationwide. Courses are conducted by Lifeplanner sales employees. The program is designed to foster students’ appreciation for the importance of leading a well-planned life, and working hard toward goals.
This program was launched following feedback from senior high school teachers indicating that "by utilizing life planning, we want to create opportunities for students to set future goals." It is an experiential, classroom-based program in which students, with their whole lives ahead of them, visualize their personal dreams and aspirations. Lifeplanner sales employees serve as lecturers, providing advice on the funds necessary to achieve these and other goals, and offering support to enable students to see if their life plans are achievable from an economic standpoint.
Feedback from the students has been positive, with comments such as "With effort and ingenuity, I felt confident about realizing my dream," "It was a good opportunity to think about my future lifestyle and career" and "I felt grateful that my parents are making ends meet to cover my living and educational expenses.
"By providing opportunities to think about life and money, Sony Life hopes many members of the next generation are able to make their own choices in their paths of life.

Life-Planning Courses
FY2018 Number of schools 174
Cumulative total
(As of March 31, 2019)
Number of schools 1,377(cumulative)
Number of participating students 147,805

Shimajiro Hospital Visit Project "Issho ni Waraou ★ Caravan"

As a joint project with Benesse Corporation’s preschooler education and life support brand, Sony Life launched a project titled "Issho ni Waraou (Let’s Smile Together) ★ Caravan" in April 2017, where the brand’s popular character Shimajiro visits children’s hospitals to encourage them.
In addition, Sony Life has produced "Kosodate Guide" (a childcare guidebook) with Kodomo Challenge that provides useful information for parents of children from infancy to preschool. Through various joint initiatives, Sony Life aims to encourage children’s growth and dreams.


Matching Gift System

Sony Bank has introduced a “matching gift system” whereby a donation is made to volunteer groups according to the number of hours an employee spends volunteering on days off from work. In addition, Sony Bank has joined a volunteer center in Chiyoda Ward, Tokyo, to support the volunteer activities of its employees.

Sony Financial Group’s Donations and Grants for Fiscal 2018
Main Recipients of Donations and Other Assistance Amount
NPO Sorabear Foundation ¥13,419,592
The Eye Mate, Inc. and its supporting groups 7,288,496
Special Olympics Nippon Foundation 5,500,000
Purchase of green power and green heat in fiscal 2018 2,174,594
Forest Conservation Project in Sumatra, Indonesia 1,853,863
The Tokyo Philharmonic Orchestra Public Interest Incorporated Foundation 1,000,000
Sony Education Foundation 1,000,000
Others (incorporated associations, incorporated foundations, academic societies and others) 2,657,130
Total ¥34,893,675