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Initiatives for Stakeholders

Activities with Business Partners

The Sony Financial Group seeks to promote fair and equitable transactions with institutions that provide financial products and services and with suppliers and vendors of goods and services, along with insurance agencies, and maintains healthy relationships with all of its business partners and thereby contribute to the sustainable development of society.

Fair Trade

The Sony Financial Group has established the Conflicts of Interest Policy, the Basic Policy on Eradicating Anti-social Forces and the Policy for Preventing Corruption. As stated in our code of conduct, we comply with all applicable laws and regulations and conduct business activities ethically and in good faith. We engage in fair trade practices with all business partners on this basis.

Cooperation with the Sony Group

The Sony Financial Group ensures a certain degree of independence from the Sony Group and maintains a fair, equitable and healthy relationship. Through this group-group connection, the Sony Financial Group will draw on the advanced technological expertise of the Sony Group and promote cooperation to provide high-quality services to its customers.

Partners (Independent Agencies)

Sony Life's Partners (Sony Life refers to independent agencies as "Partners" not only because they are partners from a business standpoint but also because they are the lifelong partners of customers) constitute a critically important sales channel alongside Lifeplanner sales employees.
Sony Life provides various systematic training programs for Partners and training related to products, along with expertise on sales tailored to customer needs based on sales processes developed by the Company over the years.
To provide high-quality services closely tied to regional communities, Sony Life's Partners around the country faithfully fulfill their responsibilities as Partners to customers.