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Initiatives for Stakeholders

Activities with Business Partners

Sony Financial Group seeks to promote fair and equitable transactions with business partners, including insurance agencies and alliance partners. We also provide education programs for insurance agencies. Through these activities, we aim to achieve corporate value enhancement for both Sony Financial Group and its business partners.

Fair Trade

Sony Financial Group has established the Conflicts of Interest Policy, the Basic Policy on Eradicating Anti-social Forces and the Policy for Preventing Corruption. As stated in our code of conduct, we comply with all applicable laws and regulations and conduct business activities ethically and in good faith. We engage in fair trade practices with all business partners on this basis.

Cooperation with the Sony Group

Sony Financial Group ensures a certain degree of independence from the Sony Group and maintains a fair, equitable and healthy relationship. Through this group-group connection, Sony Financial Group will draw on the advanced technological expertise of the Sony Group and promote cooperation to provide high-quality services to its customers.

Partners (Independent Agencies)

Sony Life's Partners (Sony Life refers to independent agencies as "Partners" not only because they are partners from a business standpoint but also because they are the lifelong partners of customers) constitute a critically important sales channel alongside Lifeplanner sales employees. Sony Life provides various systematic training programs for Partners and training related to products, along with expertise on sales tailored to customer needs based on sales processes developed by the Company over the years. To provide high-quality services closely tied to regional communities, Sony Life's Partners around the country faithfully fulfill their responsibilities as Partners to customers.