Since its founding, Sony Life has steadily expanded its business through providing customized life insurance and extensive after-sales follow-up services based on consultations by Lifeplanner sales employees.
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Key Strengths of Sony Life
- Business expansion through tailor-made insurance design and sales approach and after-sales consultations based on life planning
- ALM to match insurance liability characteristics to reduce interest rate risk pertaining to liabilities of insurance policies with long-term maturities
- Financial soundness to meet future capital requirements
Changes in Business Results
Sony Life has expanded sales of highly profitable life insurance products centering on death-protection, despite a shrinking death-protection insurance market, and ranked sixth in policy amount in force in Japanese life insurance market. (As of March 31, 2017)