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About Our Group

Sony Life

Customized life insurance through consultation based on life planning

Since its founding, Sony Life has steadily expanded its business through providing customized life insurance and extensive after-sales follow-up services based on consultations by Lifeplanner sales employees.

Main Products
  • Death protection insurance (term life insurance, U.S. dollar-denominated insurance, variable life insurance)
  • Living benefit insurance
  • Educational endowment insurance
  • Medical insurance
Main Sales Channels
  • Lifeplanner sales employee
  • Partners (independent agency)

Key Strengths of Sony Life

  • Tailor-made insurance product design and sales approach that match life planning of each individual customer based on consulting (consulting sales)
  • Maintaining optimal coverage through inspections of and advice on post-contract life plans and coverage, adjusted to changes in environment surrounding the customer (consulting follow-up)
  • Securing financial soundness through ALM operation adjusted to long-term liability characteristics

Policy amount in force*1

Changes in Sony Life (Non-consolidated) Policy Amount in Force

*1 Sum of individual life insurance and individual annuities

*2 CAGR: Compound Annual Growth Rate

Trends of Key Indicators

  • Policy Amount in Force*1 and Number of Lifeplanner sales employees*2
  • MCEV*3/Core ROEV*4 and Ordinary Profit (Life Insurance Business)
  • *1 Sum of individual life insurance and individual annuities
  • *2 The figure includes the number of contracted Lifeplanner sales employees and those rehired on a fixed-term contract basis after retirement
  • *3 Results for fiscal 2016 exclude impact from revisions in the insurance risk measurement method and others
  • *4 Results for fiscal 2016 and fiscal 2017 exclude impact from revisions in the insurance risk measurement method and others