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About Our Group

Sony Assurance

Leading direct automobile insurance company

Sony Assurance has maintained high profitability while providing reasonable premiums rates and high-quality services by utilizing its direct business model.

Main Products
  • Automobile insurance
  • Medical insurance
  • Overseas travel insurance
  • Fire insurance
Main Sales Channels
  • Internet

Key Strengths of Sony Assurance

  • Reasonable premiums matched to risk on individual basis
  • Excellent accident response, with high-quality customer center and website services

Industry Position

Since Sony Assurance reached No. 1*1 in sales in direct Automobile insurance in fiscal 2002, we have maintained our position as The leading company.

  • *1 According to research by Sony Assurance using automobile insurance premium revenues of non-life insurers that sell automobile insurance primarily via direct sales channels, since fiscal 2002
  • Automobile Insurance Market and Market Share of Major Direct Non-life Insurers
  •  Direct Premiums Written (Automobile Insurance) by Major Direct Non-life Insurers

Trends of Key Indicators

  • Direct premiums written and Sum of two ratios*1
  • Ordinary profit/Adjusted ordinary profit*2 and Adjusted ROE

*1 Sum of two ratios = E.I. loss ratio + Net expense ratio
*2 Adjusted ordinary profit = Ordinary profit + Provision for catastrophe reserve