Sony Financial Group
The Sony Financial Group is a financial services group comprising the financial holding company Sony Financial Holdings Inc., and its subsidiaries including Sony Life Insurance Co., Ltd., Sony Assurance Inc. and Sony Bank Inc.
Changes in Business Results
Each of our three core businesses (life insurance, non-life insurance, and banking businesses) has steadily expanded business volume by developing unique business models.
Ordinary Revenues/Ordinary Profit
Total Assets/Net Assets
Composition by Business Segment (FY2016)
Sony Financial Group's Growth Strategies
1. Sustainable, stable growth at Group companies
The Sony Financial Group seeks to differentiate itself by creating new business models unlike those of industry peers and provides customers with reasonable, convenient and high-quality products and services.
We aim to achieve sustainable, stable growth by utilizing inherent company strengths and expanding business volume.
2. Creating synergies through cooperation among Group companies
We aim to enhance the synergistic effect of the Group and provide customers with appealing, high-value-added products and services that were not previously available at financial institutions. This will be achieved through the growth of each Group company and enhancing cooperation among them.
3. Entry into new business domains that transcend our existing framework
Focusing on business domains connecting to our existing three pillars of operations, we will continue to enrich our lineup of products and services to meet customer expectations and promote steady expansion of business volume.
- Initiatives Toward Growth in the Nursing Care Business
Aiming to protect the dignity of seniors through nursing care services and contribute to a society in which everyone can live comfortably and with peace of mind throughout their lives, the Sony Financial Group added the nursing care business to its operating portfolio in November 2013.
a nursing care home
Sony Lifecare, established in April 2014 as a holding company to oversee the Group’s operations in the nursing care business, is promoting business expansion through the opening and operation of new nursing care homes by its subsidiaries, and through strategic alliances with other companies.
In the development of new nursing care homes, Lifecare Design, a Sony Lifecare subsidiary, opened SONARE Urawa in May 2017. This is the second facility under the SONARE brand of seniors housing with nursing care services. In addition, the company has started the development of projects for a third home and beyond.
Meanwhile, in July 2017, Sony Lifecare converted Yuuai Holdings Co., Ltd. (YHD) to a wholly owned subsidiary. YHD is involved in the operation of Hanakotoba-brand nursing care homes and other businessess under its umbrella. Through the consolidation of YHD, which already operates 27 locations with around 1,400 rooms in total, Sony Lifecare will seek to establish a presence in the nursing care services market, make inroads into the affordable price range where latent demand is extensive, and effectively utilize know-how and management resources, such as personnel in developing nursing care homes.
Sony Lifecare is keen to continue efforts to build and expand its business base by pushing ahead on the establishment of new nursing care homes and forming strategic alliances.