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About Us
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Vision & Values

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Sony Financial Group’s Vision & Values

Vision

To be a financial group that helps each and every person achieve their dreams
and peace of mind, by staying close to people and using the power of technology
to build a society in which people feel uniquely enriched.

Values

Customer Focus

Identify customers’ true needs, and provide products and services that surpass expectations.

Originality

Work energetically and create our own unique value in a corporate climate that emphasizes
a spirit of freedom and open-mindedness.

Dreams & Curiosity

Pioneer the future with dreams and curiosity.

Diversity

Pursue the creation of the very best by harnessing diversity and varying viewpoints.

Integrity & Sincerity

Earn the trust for the Sony brand through ethical and responsible conduct.

Sustainability

Fulfill our stakeholder responsibilities through disciplined business practices.

Sony's Purpose & Values

https://www.sony.com/en/SonyInfo/CorporateInfo/purpose_and_values/

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