Sony Financial Group’s Vision & Values
To be a financial group that helps each and every person achieve their dreams
and peace of mind, by staying close to people and using the power of technology
to build a society in which people feel uniquely enriched.
Identify customers’ true needs, and provide products and services that surpass expectations.
Work energetically and create our own unique value in a corporate climate that emphasizes
a spirit of freedom and open-mindedness.
Dreams & Curiosity
Pioneer the future with dreams and curiosity.
Pursue the creation of the very best by harnessing diversity and varying viewpoints.
Integrity & Sincerity
Earn the trust for the Sony brand through ethical and responsible conduct.
Fulfill our stakeholder responsibilities through disciplined business practices.
Sony's Purpose & Values