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Masashi Oka President & CEO, Representative Director
Sony Financial Holdings Inc.

The Sony Financial Group provides a range of financial services focused on life insurance, non-life insurance and banking. Sony Financial Holdings, Inc., the holding company responsible for overseeing management of Group operations, became a wholly owned subsidiary of Sony Corp. (now Sony Group Corp.) in September 2020.

The Sony Group has redesignated financial services as one of its core businesses, which we have embraced as an opportunity to redefine our vision for the Sony Financial Group:
“To be a financial group that helps each and every person achieve their dreams and peace of mind, by staying close to people and using the power of technology to build a society in which people feel uniquely enriched.”
Through its Lifeplanner sales specialists, Sony Life provides first-rate consulting on insurance. Sony Assurance and Sony Bank offer reliable direct and online services. Our new vision is built upon our passion to firmly support each stakeholder’s dreams and assure secure lives by multiplying the practice of staying close to people, which is constantly reinforced among the financial professionals of the Sony Financial Group companies, and the Sony Group’s unique power of technology.
All employees of the Sony Financial Group share six core common values. Customer Focus is the starting point for the business of every Group company and Originality motivates us to pursue business guided by the Sony Spirit. We also share, as members of the Sony Group, the values of Dreams & Curiosity, Diversity, Integrity & Sincerity, and Sustainability. With a special focus on these six values, we undertake specific actions to realize our vision.

In April 2021 the Sony Financial Group introduced a new mid-range plan.
Intensifying competition, the persistence of low interest rates, and the diversification of customer needs have together made the financial business environment increasingly challenging. Another pressing issue is the need to respond to the rapid march of the digitalization. To get ahead of these trends and strategize for sustainable growth, we can sum up the basic policy of the mid-range plan as maximizing corporate value through self-transformation. Relentlessly refining our skills in staying close to people and our power of technology are central to the advancement of Group-oriented management.

In order to pursue integrated Group management more strongly than ever, and by so doing demonstrate our dedication to both promote synergy as a financial group and maximize the value we provide to customers, we decided to officially change the name of our holding company to Sony Financial Group, Inc. (tentatively effective as of October 1, 2021). Facing a society undergoing dramatic change, we are working constantly on self-transformation. By doing so, as a proud financial services arm of the Sony Group, we hope to contribute to building a sustainable society.

Thank you in advance for your continuing support.

Masashi Oka
Masashi Oka

President & CEO, Representative Director
Sony Financial Holdings Inc.

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