Sony Financial Group contributes to
the development of a sustainable society
where people feel a sense of enrichment.
On behalf of the Sony Financial Group, I wish to express our deep appreciation to all stakeholders, for the support and interest you continue to extend as we navigate today’s dynamic financial landscape.
Capturing Change to Provide New Value
Swift and dramatic change in the business environment seems routine today. We expect our world to be entirely different in a matter of a few short years, and the recent COVID-19 pandemic is likely to accelerate this transformation even more dramatically. Financial services from non-traditional institutions are commonplace; new methods appear regularly in the field of settlements; and existing services and businesses are challenged almost daily by novel mechanism from unconventional sources. For the Sony Financial Group, providing new value is essential to maintaining our status as a stalwart for customers, and for society at large, in this environment of stringent competition.
Channeling the Customer’s Perspective
Throughout our history, the Sony Financial Group has originated ways to traverse boundaries of existing financial services, attracting new customers with life insurance, non-life insurance and banking businesses. Motivated by the Sony spirit of “do what others do not,” we have long been able to perceive unmet customer needs, even in stagnant markets, and provide new services to satisfy them. This has enabled our Group companies to elevate our presence among the field of existing players.
In today’s world, that trajectory is no longer predictive; we cannot envision the future as a simple extension of the past. We must harness new technology to fuel growth and add value in innovative ways. Our fundamental devotion to the customer’s perspective remains unchanged, but we will intensify our use of the Sony Group’s technology to exceed expectations. By inducing growth and value, we will help create a society where people feel a sense of enrichment.
We look forward to your continued support and interest in our efforts.
President & CEO, Representative Director
Sony Financial Holdings Inc.