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About Us

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Message from the President

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Sony Financial Group contributes to
the development of a sustainable society
where people feel a sense of enrichment.

Let me express my deepest appreciation to all stakeholders for the continued support and interest you have extended to the Sony Financial Group.

Ascertaining Change and Providing New Value

Environmental change is accelerating and advancing so dramatically that we expect the world will be an entirely different place in another 10 years. Financial services are increasingly provided by alternatives to traditional financial institutions. Players providing new settlement methods have appeared in the field of settlements, and systems are adjusting to their innovations. There is even the possibility that existing services and businesses will be provided in completely different ways by different players. Providing new value is essential for us to remain a necessary fixture for our customers and society at large in this tough environment. 

Starting with the Customer’s Perspective

In the past, Sony Financial Group found a way to provide existing financial services in a more streamlined manner, capturing new customers in its life insurance, non-life insurance and banking businesses. Motivated by the Sony spirit illustrated by the motto “do what others do not,” we were able to perceive unmet customer needs, even in the stagnant market, and provide new services to meet them. This enabled our Group companies to significantly increase their presence versus the existing players.

In today’s world we can no longer count on growing along the same line as our past trajectory. The path to achieving a new level of growth relies on our ability to add further value in our services based on new technology. Unwavering from our original perspective of working for the customer, we intend to provide services that exceed the expectations of customers and society by making full use of the Sony Group’s technology. We at Sony Financial Group contribute to the development of a sustainable society where people feel a sense of enrichment by creating new value and sustainable growth.

We look forward to your continued support and interest in our efforts.

Shigeru Ishii

Shigeru Ishii
President and Representative Director
Sony Financial Holdings Inc.

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