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Corporate Profile

About Sony Financial Holdings Inc.

Company NameSony Financial Holdings Inc.
Established April 1, 2004
Head Office 1-9-2, Otemachi, Chiyoda-ku, Tokyo, Japan
(Access Map)
Business Management control of subsidiaries (life insurance companies, non-life insurance companies, banks and others) specified by the Insurance Business Act of Japan and the Banking Act of Japan and all duties incidental to that role.
Common Stock ¥ 19,963 million
Number of Shares Outstanding 435,062,983 shares
Directors and Statutory Auditors
President, Representative Director Shigeru Ishii (Profile)
Managing Director Hiroaki Kiyomiya (Profile)
Director Yutaka Ito (Profile)
Director Tomoo Hagimoto (Profile)
Director Atsuo Niwa (Profile)
Director Yuichiro Sumimoto (Profile)
Director Shiro Kambe (Profile)
Director (Outside)* Isao Yamamoto (Profile)**
Director (Outside)* Shiro Kuniya (Profile)**
Director (Outside)* Takatoshi Ito (Profile)**
Standing Audit & Supervisory Board Member (Outside)* Yasuyuki Hayase (Profile)***
Audit & Supervisory Board Member (Outside)* Yoshimchi Makiyama (Profile)***
Audit & Supervisory Board Member Hirotoshi Korenaga (Profile)
Articles of Incorporation Articles of Incorporation (PDF 530KB)

(As of Aug. 7, 2018)

*Outside Directors and Outside Audit & Supervisory Board Members are based on the rules of the Companies Act of Japan.
**Outside Directors (Isao Yamamoto, Shiro Kuniya and Takatoshi Ito) are Independent Directors, besed on the rules of Tokyo Stock Exchange.
***Outside Audit & Supervisory Board Members (Yasuyuki Hayase and Yoshimchi Makiyama) are Independent Audit & Supervisory Board Members, based on the rules of Tokyo Stock Exchange.

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Corporate Vision and Philosophy

Corporate Vision

The Sony Financial Group seeks to become the most highly trusted financial services group by customers. To this end, the Group will combine many different financial functions (savings, investment, borrowing, and protection) to provide high-value-added financial products and high-quality financial services that meet every customer's financial needs.

Corporate Philosophy

Put the Customer First

We will provide financial products and services that satisfy customers by embracing their individual views, to ensure that we help them lead prosperous lives with financial security.

Give Back to Society

We believe that a special commitment to the public good is demanded of a financial services company. Conscious of this, we will realize our vision by upholding the highest level of ethics and a strong sense of purpose, and thereby give back to society. In addition, we will fulfill our responsibilities as a good corporate citizen and member of society.

Strive for Originality

We will constantly strive to come up with fresh ideas from basic principles as we pursue creativity and innovation, instead of merely following custom and convention.

Foster an Open Corporate Culture

We believe that every employee's contribution is important to develop our ideal of a financial services company. We will thus foster an open corporate culture where employees can freely express their individuality and demonstrate their abilities to the fullest.

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History of the Sony Financial Group


Aug. 1979 Life "Sony Prudential Life Insurance Co., Ltd." (Sony Prudential Life, currently Sony Life) is established


Apr. 1981 Life Sony Prudential Life commences operations with the launch of Lifeplanner system
Jul. 1987 Life Sony Prudential Life agrees with Prudential Financial, Inc. to terminate joint venture


Apr. 1991 Life Sony Pruco Life Insurance Co., Ltd. (renamed from Sony Prudential Life in September 1987) changes name to "Sony Life Insurance Co., Ltd."(Sony Life)
Jun. 1998 Non-Life "Sony Insurance Planning Co., Ltd." (Sony Insurance Planning, currently Sony Assurance) is established
Aug. 1998 Life Sony Life establishes "Sony Life Insurance (Philippines) Corporation" as a wholly owned subsidiary in the Philippines
Sep. 1999 Non-Life Sony Insurance Planning changes its name to "Sony Assurance Inc." (Sony Assurance)
Sony Assurance launches sales of automobile insurance (Sales commenced over the Internet in September and terephone in October)


Apr. 2001 Banking "Sony Bank Inc." (Sony Bank) is established
Jun. 2001 Banking Sony Bank commences operations
Sony Bank launches the "MONEYKit" service site. Starts handling deposits, investment trusts and card loans
Sep. 2001 Banking Sony Bank begins handling foreign-currency deposits
Mar. 2002 Banking Sony Bank begins handling mortgage loans
Jun. 2002 Non-Life Sony Assurance launches sales of “SURE” medical insurance with emphasis on cancer treatment
Apr. 2004 Holdings "Sony Financial Holdings Inc." (Sony Financial Holdings) is established as a financial holding company
Oct. 2004 Group Sony Assurance debuts long-term fire insurance to customers takingout mortgage loans from Sony Bank
Dec. 2004 Group Sony Life's Lifeplanner sales employees begin to accept mortgage loan applications as agents of Sony Bank
Jun. 2007 Banking Sony Bank establishes "Sony Bank Securities Inc." (Sony Bank Securities) as a wholly owned subsidiary
Aug. 2007 Life Sony Life establishes "AEGON Sony Life Planning Co., Ltd." (AEGON Sony Life Planning, currently AEGON Sony Life Insurance)
Oct. 2007 Holdings Sony Financial Holdings is listed on the First Section of the Tokyo Stock Exchange
Dec. 2007 Life Sony Life is approued to conduct banking agency business on behalf of Sony Bank
Jan. 2009 Non-Life Sony Assurance offers pet insurance through alliance with Anicom Insurance, Inc.
Aug. 2009 Life AEGON Sony Life Planning obtains life insurance business license from the Financial Services Agency and changes its name to "AEGON Sony Life Insurance Co., Ltd." (AEGON Sony Life Insurance)
Oct. 2009 Life Sony Life establishes "SA Reinsurance Ltd." (SA Reinsurance) in British Bermuda as a reinsurance company specializing in variable annuities
Dec. 2009 Life AEGON Sony Life Insurance commences operations. Sony Life's Lifeplanner sales employees begin selling individual variable annuities.


Feb. 2010 Life Sony Life establishes "LIPLA Co., Ltd.," a wholly owned subsidiary, to operate shop-style insurance agency as its directly run sales agency
May 2010 Group Sony Life begins sales of the products of Sony Life, Sony Assurance and Sony Bank through "LIPLA" shop-style insurance agency
Apr. 2011 Holdings Sony Financial Holdings conducts stock split and adopts share unit system
Jul. 2011 Banking Sony Bank acquires a 57% equity interest in SmartLink Network,Inc. (currently Sony Payment Services)
Aug. 2012 Banking Sony Bank transfers all Sony Bank Securities' shares to Monex Group, with the aim of enhancing financial products intermediary services by strengthening business alliance with Monex Group
Dec. 2012 Life Sony Life transfers the business of Sony LifeInsurance (Philippines)Corporation, a wholly owned subsidiary of Sony Life, to Paramount Life & General Insurance Corporation
May 2013 Life LIPLA transfers the life insurance operations to Tokyu Insurance Consulting Co., Ltd. (LIPLA discontinues its operations related to the non-life insurance and banking agency businesses)
Nov. 2013 Holdings Sony Financial Holdings acquires Senior Enterprise Corporation(currently Lifecare Design) as a subsidiary and enters nursing care business
Apr. 2014 Lifecare "Sony Lifecare Inc." is established as a holding company to oversee the Group’s operations in the nursing care business
Oct. 2014 Lifecare Senior Enterprise Corporation changes its name to "Lifecare Design Inc."
Apr. 2015 Banking SmartLink Network changes its name to "Sony Payment Services Inc."
Jan. 2016 Banking Sony Bank launches Sony Bank WALLET, a cash card with Visa debit function
Apr. 2016 Lifecare Lifecare Design open's Sony Lifecare Group's first nursing care home
Jul. 2016 Life Sony Life opens a representative office in Singapore
Oct. 2016 Life Sony Life invests in ClearView Wealth Limited, a life insurance company in Australia
Jan. 2017 Non-Life Sony Assurance launches sales of "ZiPPi" medical insurance covering actual in patient expensess
Jun. 2017 Life Sony Life establishes wholly owned subsidiary “Sony Life Singapore Pte. Ltd.” in Singapore
Jul. 2017 Lifecare Sony Lifecare acquires Yuuai Holdings Co., Ltd. as a subsidiary
(In Aug. 2017, Yuuai Holdings Group undertakes corporate consolidation and changes its name to “Proud Life Inc.”)
Aug. 2017 Life Sony Life establishes “Sony Life Financial Advisers Pte. Ltd.,” a joint venture, with Starts Securities Co., Ltd.
Aug. 2017 Banking Sony Bank launches “Sony Bank Gate”, an investment-type crowd funding platform
Jun. 2018 Non-Life Sony Assurance launches sales of overseas travel insurance
Jul. 2018 Holdings Sony Financial Holdings establishes “Sony Financial Ventures Inc.” as an investment subsidiary

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Organizational Chart

Organizational Chart

(As of Apr. 1, 2018)