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Corporate Profile

About Sony Financial Holdings Inc.

Company Name Sony Financial Holdings Inc.
Established April 1, 2004
Head Office 1-9-2, Otemachi, Chiyoda-ku, Tokyo, Japan
(Access Map)
Business Management control of subsidiaries (life insurance companies, non-life insurance companies, banks and others) specified by the Insurance Business Act of Japan and the Banking Act of Japan and all duties incidental to that role.
Common Stock ¥ 19,994 million
Total Number of Shares Issued 435,087,405 shares
Directors and Audit & Supervisory Board Members
President, Representative Director Shigeru Ishii (Profile)
Managing Director Hiroaki Kiyomiya (Profile)
Director Yutaka Ito (Profile)
Director Hiroki Totoki (Profile)
Director Shiro Kambe (Profile)
Director Naomi Matsuoka (Profile)
Director (Outside)* Shiro Kuniya (Profile)**
Director (Outside)* Takatoshi Ito (Profile)**
Director (Outside)* Masashi Oka (Profile)**
Director (Outside)* Shogo Ikeuchi (Profile)**
Standing Audit & Supervisory Board Member (Outside)* Yasuyuki Hayase (Profile)***
Audit & Supervisory Board Member Hirotoshi Korenaga (Profile)
Audit & Supervisory Board Member (Outside)* Yoshimichi Makiyama (Profile)***
Articles of Incorporation Articles of Incorporation (PDF 530KB)

(As of Aug. 6, 2019)

*Outside Directors and Outside Audit & Supervisory Board Members are based on the rules of the Companies Act of Japan.
**Outside Directors (Shiro Kuniya, Takatoshi Ito, Masashi Oka and Shogo Ikeuchi) are Independent Directors, besed on the rules of Tokyo Stock Exchange.
***Outside Audit & Supervisory Board Members (Yasuyuki Hayase and Yoshimchi Makiyama) are Independent Audit & Supervisory Board Members, based on the rules of Tokyo Stock Exchange.

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Sony Financial Group’s Mission, Vision & Values


Create a sustainable society where people feel a sense of enrichment


Become the most trusted financial services group by invoking emotion through the power of technology and high-value-added products and services that meet every customer's needs


Customer First

Provide products and services that satisfy customers by listening sincerely to their views


Work actively and pursue creativity and innovation within an organization that supports a spirit of freedom and open-mindedness

Integrity & Fairness

Act fairly with high ethical standards and a sense of purpose


Create new value by harnessing diversity and varying viewpoints


Fulfill our stakeholder responsibilities through disciplined business practices

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History of the Sony Financial Group


Aug. 1979 "Sony Prudential Life Insurance Co., Ltd." (Sony Prudential Life, currently Sony Life) is established


Apr. 1981 Sony Prudential Life commences operations with the launch of Lifeplanner system
Jul. 1987 Sony Prudential Life agrees with Prudential Financial, Inc. to terminate joint venture


Apr. 1991 Sony Pruco Life Insurance Co., Ltd. (renamed from Sony Prudential Life in September 1987) changes name to "Sony Life Insurance Co., Ltd."(Sony Life)
Jun. 1998 "Sony Insurance Planning Co., Ltd." (Sony Insurance Planning, currently Sony Assurance) is established
Aug. 1998 Sony Life establishes "Sony Life Insurance (Philippines) Corporation" as a wholly owned subsidiary in the Philippines
Sep. 1999 Sony Insurance Planning changes its name to "Sony Assurance Inc." (Sony Assurance)
Sony Assurance launches sales of automobile insurance (Sales commenced over the Internet in September and terephone in October)


Apr. 2001 "Sony Bank Inc." (Sony Bank) is established
Jun. 2001 Sony Bank commences operations
Sony Bank launches the "MONEYKit" service site. Starts handling deposits, investment trusts and card loans
Sep. 2001 Sony Bank begins handling foreign-currency deposits
Mar. 2002 Sony Bank begins handling mortgage loans
Jun. 2002 Sony Assurance launches sales of “SURE” medical insurance with emphasis on cancer treatment
Apr. 2004 "Sony Financial Holdings Inc." (Sony Financial Holdings) is established as a financial holding company
Oct. 2004 Sony Assurance debuts long-term fire insurance to customers takingout mortgage loans from Sony Bank
Dec. 2004 Sony Life's Lifeplanner sales employees begin to accept mortgage loan applications as agents of Sony Bank
Jun. 2007 Sony Bank establishes "Sony Bank Securities Inc." (Sony Bank Securities) as a wholly owned subsidiary
Aug. 2007 Sony Life establishes "AEGON Sony Life Planning Co., Ltd." (AEGON Sony Life Planning, currently AEGON Sony Life Insurance)
Oct. 2007 Sony Financial Holdings is listed on the First Section of the Tokyo Stock Exchange
Dec. 2007 Sony Life is approued to conduct banking agency business on behalf of Sony Bank
Jan. 2009 Sony Assurance offers pet insurance through alliance with Anicom Insurance, Inc.
Aug. 2009 AEGON Sony Life Planning obtains life insurance business license from the Financial Services Agency and changes its name to "AEGON Sony Life Insurance Co., Ltd." (AEGON Sony Life Insurance)
Oct. 2009 Sony Life establishes "SA Reinsurance Ltd." (SA Reinsurance) in British Bermuda as a reinsurance company specializing in variable annuities
Dec. 2009 AEGON Sony Life Insurance commences operations. Sony Life's Lifeplanner sales employees begin selling individual variable annuities.


Feb. 2010 Sony Life establishes "LIPLA Co., Ltd.," a wholly owned subsidiary, to operate shop-style insurance agency as its directly run sales agency
May 2010 Sony Life begins sales of the products of Sony Life, Sony Assurance and Sony Bank through "LIPLA" shop-style insurance agency
Apr. 2011 Sony Financial Holdings conducts stock split and adopts share unit system
Jul. 2011 Sony Bank acquires a 57% equity interest in SmartLink Network,Inc. (currently Sony Payment Services)
Aug. 2012 Sony Bank transfers all Sony Bank Securities' shares to Monex Group, with the aim of enhancing financial products intermediary services by strengthening business alliance with Monex Group
Dec. 2012 Sony Life transfers the business of Sony LifeInsurance (Philippines)Corporation, a wholly owned subsidiary of Sony Life, to Paramount Life & General Insurance Corporation
May 2013 LIPLA transfers the life insurance operations to Tokyu Insurance Consulting Co., Ltd. (LIPLA discontinues its operations related to the non-life insurance and banking agency businesses)
Nov. 2013 Sony Financial Holdings acquires Senior Enterprise Corporation(currently Lifecare Design) as a subsidiary and enters nursing care business
Apr. 2014 "Sony Lifecare Inc." is established as a holding company to oversee the Group’s operations in the nursing care business
Oct. 2014 Senior Enterprise Corporation changes its name to "Lifecare Design Inc."
Apr. 2015 SmartLink Network changes its name to "Sony Payment Services Inc."
Jan. 2016 Sony Bank launches Sony Bank WALLET, a cash card with Visa debit function
Apr. 2016 Lifecare Design open's Sony Lifecare Group's first nursing care home
Jul. 2016 Sony Life opens a representative office in Singapore
Oct. 2016 Sony Life invests in ClearView Wealth Limited, a life insurance company in Australia
Jan. 2017 Sony Assurance launches sales of "ZiPPi" medical insurance covering actual in patient expensess
Jun. 2017 Sony Life establishes wholly owned subsidiary “Sony Life Singapore Pte. Ltd.” in Singapore
Jul. 2017 Sony Lifecare acquires Yuuai Holdings Co., Ltd. as a subsidiary
(In Aug. 2017, Yuuai Holdings Group undertakes corporate consolidation and changes its name to “Proud Life Inc.”)
Aug. 2017 Sony Life establishes “Sony Life Financial Advisers Pte. Ltd.,” a joint venture, with Starts Securities Co., Ltd.
Aug. 2017 Sony Bank launches “Sony Bank GATE”, an investment-type crowd funding platform
Jun. 2018 Sony Assurance launches sales of overseas travel insurance
Jul. 2018 Sony Financial Holdings establishes “Sony Financial Ventures Inc.” as an investment subsidiary
Oct. 2018 Sony Assurance launches sales of internet only fire insurance
Mar. 2019 Sony Life establishes a special subsidiary, "Sony Business Partners Co., Ltd."


Jan. 29, 2020 Sony Life converts AEGON Sony Life Insurance and SA Reinsurance into wholly owned subsidiaries

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Organizational Chart

Organizational Chart

(As of Apr. 1, 2019)