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Sony Bank Opens Representative Office in Sydney

July 28, 2011

Sony Bank Inc., a wholly-owned subsidiary of Sony Financial Holdings, today announced that it will open a representative office in Sydney, Australia on August 22, 2011. Sony Bank has already obtained relevant approval from the Australian Prudential Regulation Authority (APRA).

Sony Bank will open the Sydney Representative Office for the purpose of researching the Australian financial market, since the Bank customers' demands for investment into this market are high.

Note: This is an English-language summary of a Japanese announcement made by Sony Bank on July 28, 2011. The summary was prepared by Sony Financial Holdings Inc. solely for convenience of non-Japanese readers.