AEGON Sony Life Insurance's Announcement of Executive Appointment

December 30, 2010

AEGON Sony Life Insurance Co., Ltd. ("ASLIC"), a 50%-owned equity method affiliate of Sony Life Insurance Co., Ltd., today announced that it has determined changes to the director on January 1, 2011.

Director

  [Resign]

Patrick S. Baird
(Concurrent Position: AEGON USA, LLC., Chairman of the Board)

  [Newly Appointed]

Thomas A. Swank
(Current Position: AEGON USA, LLC., President & CEO-Individual Savings & Retirement)

Note: This is an English-language summary of a Japanese announcement made by ASLIC on December 30, 2010. The summary was prepared by Sony Financial Holdings Inc. solely for convenience of non-Japanese readers.