Special Program for Celebrating 3rd Anniversary Founding of Sony Bank Securities

August 18, 2010

Sony Bank Inc., a wholly owned subsidiary of Sony Financial Holdings, today announced the start of the special programs on the financial products intermediary services of its wholly owned subsidiary, Sony Bank Securities Inc. The programs are for celebrating 3rd founding anniversary of Sony Bank Securities.
The major programs are as follows.

1. Cash back ¥1,000 to customers who opens securities trading account at Sony Bank Securities


2. Cash back ¥1,000 to customers who buy or sell stocks


3. Cash back ¥3,000 to customers who buy or sell stocks on margin

The programs are effective from August 23, 2010, to January 31, 2011. Customers will receive the cash refunds to their Sony Bank ordinary yen deposit accounts in February 2011.

Note: This is an English-language summary of a Japanese announcement made by Sony Bank and Sony Bank Securities on August 18, 2010. This summary was prepared by Sony Financial Holdings Inc., solely for the convenience of non-Japanese readers.