Sony Assurance Launches Automobile Insurance Sales via Tama Shinkin Bank

May 7, 2010

Sony Assurance Inc., a wholly owned non-life insurance subsidiary of Sony Financial Holdings, today announced that it had started selling automobile insurance via The Tama Shinkin Bank ("Tama Shinkin Bank") from May 1, 2010.

This tie-up enables Sony Assurance to introduce automobile insurance through a shinkin bank's over-the-counter channel for the first time.
Customers may receive an explanation, an estimate and a brochure for Sony Assurance's automobile insurance from Tama Shinkin Bank's qualified sales persons in some branches.
Sony Assurance will provide contract processing and follow-up services directly to customers who requested an estimate by utilizing its direct business model.

Sony Assurance strives to expand sales channels compatible with its direct business model by making use of marketing expertise cultivated over many years. As one of the important sales channels, Sony Assurance intends to aggressively expand sales through banks.

Sales via Tama Shinkin Bank's over-the-counter may enhance customer convenience and place Sony Assurance's automobile insurance at their fingertips. Sony Assurance intends to leverage these features to broaden its customer base and expand its operations.

Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on May 7, 2010. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.