Sony Bank and Sony Bank Securities Provides 100% Cash Back on Sales Commissions

January 25, 2010

Sony Bank Inc., a wholly-owned subsidiary of Sony Financial Holdings, today announced the start of a cash back campaign on the financial products intermediary services of its wholly-owned subsidiary, Sony Bank Securities Inc.

Sony Bank and Sony Bank Securities will provide 100% cash back on sales commissions (including consumption taxes) from February 1, 2010, to April 2, 2010, for all buy orders of stocks, exchange traded funds (ETFs) and real estate investment trusts (REITs), on both outright transactions and margin trading.

Customers will receive the cash refunds on sales commissions to their Sony Bank ordinary yen deposit accounts in April 2010.

Note: This is an English-language summary of a Japanese announcement made by Sony Bank and Sony Bank Securities on January 25, 2010. This summary was prepared by Sony Financial Holdings Inc., solely for the convenience of non-Japanese readers.