Sony Bank to Offer Margin Trading

August 10, 2009

Sony Bank Inc., a wholly-owned subsidiary of Sony Financial Holdings, today announced that it will offer margin trading (standardized margin transactions) through the Financial Products Intermediary Services of its wholly-owned subsidiary, Sony Bank Securities Inc., from August 24, 2009.

This new offering adds margin trading transactions, which enable customers to deal from short positions, to Sony Bank Securities' product lineup, which currently includes Japanese stocks, exchange traded funds (ETFs) and real estate investment trusts (REITs), and expands its product coverage for investing in marketable securities. After setting up Sony Bank ordinary yen deposit and Sony Bank Securities investment accounts, customers can fill out a margin account application by logging into the Sony Bank service website.

Sony Bank and Sony Bank Securities will continue to respond to the wide range of individual customer asset management needs by strengthening its MONEYKit securities service, "the money toolbox."

Major Features of Sony Securities Margin Trading

Classification	Standardized margin transactions
Participating issues and exchanges	Issues designated as standardized margin transaction issues listed on the Tokyo, Osaka and JASDAQ exchanges; those designated by Sony Bank Securities
Repayment date	One business day prior to response date six months from the transaction date
Minimum margin	¥300,000
Margin rate	33%
Minimum maintenance margin rate	30%
Brokerage fees (consumption tax included)	Fixed at 0.105% (minimum fee: ¥840)
Current credit interest (annual rate)	Buyer interest: 2.72% Seller interest: 0.00%

Note: This is an English-language summary of a Japanese announcement made by Sony Bank on August 10, 2009. This summary was prepared by Sony Financial Holdings Inc., solely for the convenience of non-Japanese readers.