Sony Life's Volunteer Day and Volunteer Activities

August 10, 2007

Sony Life Insurance Co., Ltd., a wholly-owned life insurance subsidiary of Sony Financial Holdings, has designated August 10, the anniversary of its founding, as "Volunteer Day." On this special day in particular, all employees are encouraged to consider and implement activities that benefit the community. Rather than limit such activities to a single day, Sony Life regards all of August as the month to consider, implement and intensify volunteer activities.

1. Volunteer Day
   As a good corporate citizen, Sony Life believes that each of its employees' proactive contributions to society will earn the ongoing trust and support of the community and customers, and that continuing such initiatives will help to expand the circle of trust and confidence out into society. In the year ended March 31, 2004, Sony Life designated August 10, the anniversary of its founding, as "Volunteer Day," when all employees are encouraged to consider and implement activities that benefit the community.



2. Voluntary Clean-up on Volunteer Day
   On Volunteer Day, 303 of Sony Life's employees, mainly at headquarters, volunteered to clean the roadsides in their office vicinities in Aoyama 1-chome and in Nakano Sakaue, both in Tokyo, from 9:00 a.m.



3. Blood Donation
   On August 2 and 9, 2007, a blood donation drive was held at Sony Life's offices in Aoyama and Nakano Sakaue, and 264 employees volunteered as donors.



4. Financial Donation to Special Olympics Nippon (Japan)
   On August 24, 2007, Sony Life has invited Mrs. Mitsui, director of Special Olympics Nippon to its headquarters to participate in a ceremony to present financial donations of ¥5 million. Sony Life also plans to ask all employees to cooperate in collecting money to support Special Olympics Nippon (Japan) in 2008, National Winter Games Yamagata 2008, which are scheduled for March 2008.



5. Social Contribution Lecture
   On October 3, 2007, Sony Life plans to hold a social contribution lecture to educate its employees and promote their understanding of social contribution initiatives. Mr. Nakato Suzuki, representative of a society that encourages students and adults to consider seriously the importance of the gift of life, will be invited to speak on the society's activities. In addition, Sony Life plans to invite volunteers for activities at Special Olympics Nippon (Japan) National Winter Games in Yamagata.

Sony Life's employees also take part in various other volunteer activities throughout Japan to contribute to the community.

• Continuous volunteer activities for Kobe earthquake victims
• Continuous volunteer activities for Mid-Niigata earthquake victims
• Support for bone marrow donor registry, support Munakata Yurix 24-hour EKIDEN (Fukuoka Prefecture)
• Support for Special Olympics Nippon (nationwide)
• Blood donation activities (nationwide)
• Operational support for the Oita International Wheelchair Marathon (Oita Prefecture)
• Operational support for Sony Life Cup All Japan Ladies Tennis Tournament (nationwide)
• Operational support for Yokohama Handicap Tennis (Kanagawa Prefecture)
• Hosting of events at care houses (Tokyo, Kanagawa and other prefectures)
• Offering a "Life-planning course" for high-school students

Note: This is an English-language summary of a Japanese announcement made by Sony Life on August 10, 2007. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.