Sony Assurance's Announcement of Executive Appointments

June 14, 2007

Sony Assurance Inc., a wholly-owned subsidiary of Sony Financial Holdings, today announced that it has determined the new management structure. The selections are subject to the approval of Sony Assurance's Ordinary General Meeting of Shareholders and the Board of Directors Meeting to be held on June 22, 2007.


1. Changes to the Member of the Board Scheduled for June 22, 2007:

[Resign]		Current position
	Kunitake Ando	Director

2. New Management Team as of June 22, 2007:

Title	Name	Principal Business Activities and Positions at the SFH Group*
President, Representative Director	Shinichi Yamamoto	Director of Sony Financial Holdings Inc.
Director	Yuro Fujiyama
Director	Hiromichi Fujikata	Executive Vice President and Representative Director of Sony Financial Holdings Inc., Director of Sony Life Insurance Co., Ltd.
Director	Akinori Takahashi	General Manager, Business Development Department of Sony Financial Holdings Inc.
Standing Statutory Auditor	Masahiro Kodama	Statutory Auditor of Sony Financial Holdings Inc., Statutory Auditor of Sony Life Insurance Co., Ltd.
Statutory Auditor	Hiroshi Sano	Standing Statutory Auditor of Sony Financial Holdings Inc., Statutory Auditor of Sony Life Insurance Co., Ltd.
Statutory Auditor	Yoshiki Matsuyama	General Manager, Accounting Department, Accounting Division of Sony Corporation

*The SFH Group indicates SFH, Sony Assurance Inc., Sony Life Insurance Co., Ltd. and Sony Bank Inc. Executive positions at Sony Financial Holdings Inc. and Sony Life Insurance Co., Ltd. are subject to the approval of each company's General Meeting of Shareholders and Board of Directors Meeting to be held on June 29 and June 29, 2007, respectively.

Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on June 14, 2007. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.