Sony Life Co-Sponsors "Sony Life Cup—The 29th All Japan Ladies Tennis Tournament"

June 11, 2007

Sony Life Insurance Co., Ltd., a wholly-owned subsidiary of Sony Financial Holdings, today announced that this fiscal year it will continue to support "Sony Life Cup—The 29th All Japan Ladies Tennis Tournament," one of the biggest amateur women's tennis cups in Japan, by co-sponsoring the event and participating in related volunteer activities. Objectives of the All Japan Ladies Tennis Tournament, which celebrates its 29th anniversary in 2007, are to enhance women's health and develop tennis as a popular sport. Tournament qualifiers will be held from August 2007 to October 2007 and the All Japan Ladies Tennis Tournament itself will run from November 6—9, 2007. At tournament qualifiers held in each of Japan's prefectures, Sony Life's Lifeplanners®* and other employees will participate in volunteer activities that support the tournament. In the future as well, Sony Life will continue to contribute to society by actively promoting such activities.

*Lifeplanner is a registered trademark of Sony Life Insurance Co., Ltd.

Note: This is an English-language summary of a Japanese announcement made by Sony Life on June 11, 2007. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.