Sony Life Sponsors "Sony Life Cup The 28th All Japan Ladies Tennis Tournament"

June 19, 2006

Sony Life Insurance Co., Ltd., a wholly-owned life insurance subsidiary of Sony Financial Holdings, today announced that this fiscal year it will continue to support the All Japan Ladies Tennis Tournament, one of the biggest amateur women's tennis cups in Japan, by sponsoring the event and participating in related volunteer activities. Objectives of the All Japan Ladies Tennis Tournament, which celebrates its 28th anniversary in 2006, are to enhance women's health and develop tennis as a popular sport. Prefectural tournament will be held from August 2006 to October 2006, and National final tournament will run from November 7-10, 2006. At prefectural tournament, Sony Life's Lifeplanners®* and other employees will participate in volunteer activities that support the tournament. In the future as well, Sony Life will continue to contribute to society by actively promoting such activities.

*Lifeplanner is a registered trademark of Sony Life Insurance Co., Ltd.

Note: This is an English-language summary of a Japanese announcement made by Sony Life on June 19, 2006. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.