Sony Life's Announcement of Executive Appointments

May 31, 2006

Sony Life Insurance Co., Ltd. ("Sony Life"), a wholly-owned life insurance subsidiary of Sony Financial Holdings, today announced that it has reached an informal decision regarding its new management structure as stated below. The selection of President and Representative Director is subject to the approval of Sony Life's Ordinary General Meeting of Shareholders and Board of Directors, both to be held on June 29, 2006.

[Newly Appointed]		Current position at Sony Life
President, Representative Director	Taro Okuda	Executive Deputy President, Director

[Resign]		Current position at Sony Life
	Akiyoshi Kawashima	President, Representative Director
	Teruhisa Tokunaka	Director

The candidates for Directors and Statutory Auditors of Sony Life as of June 29, 2006 are as follows;

[Board of Directors]
Chairman, Director	Kunitake Ando
President, Representative Director	Taro Okuda
Director	Akihiko Nakamura
Director	Masamitsu Shimaoka
Director	Hiromichi Fujikata

[Board of Auditors]
Standing Statutory Auditor	Fumio Mitani
Statutory Auditor	Yoshiaki Yamauchi
Statutory Auditor	Hiroshi Sano

Note: This is an English-language summary of a Japanese announcement made by Sony Life on May 31, 2006. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.