
| Company Name | Sony Financial Holdings Inc. | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Established | April 1, 2004 | ||||||||||||||||||||||||||||
| Head Office | 1-1, Minami Aoyama 1-chome, Minato-ku, Tokyo, Japan (Access Map) | ||||||||||||||||||||||||||||
| Business | Management control of subsidiaries (life insurance companies, non-life insurance companies, banks and others) specified by the Insurance Business Law of Japan and the Banking Law of Japan and all duties incidental to that role. | ||||||||||||||||||||||||||||
| Common Stock | ¥ 19,900 million | ||||||||||||||||||||||||||||
| Number of Shares Outstanding |
435,000,000 shares | ||||||||||||||||||||||||||||
| Directors and Statutory Auditors |
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| Articles of Incorporation | Articles of Incorporation(PDF 310KB) |
(As of June 24, 2011)
| Aug. 1979 |
"Sony Prudential Life Insurance Co., Ltd." (Sony Prudential Life, currently Sony Life) is established |
|---|
| Apr. 1981 |
Sony Prudential Life commences operations with the launch of Lifeplanner system |
|---|---|
| Jul. 1987 |
Sony Prudential Life agrees with Prudential Financial, Inc. to terminate joint venture |
| Apr. 1991 |
Sony Pruco Life Insurance Co., Ltd. (renamed from Sony Prudential Life in September 1987) changes name to "Sony Life Insurance Co., Ltd."(Sony Life) |
|---|---|
| Jun. 1998 |
"Sony Insurance Planning Co., Ltd." (Sony Insurance Planning, currently Sony Assurance) is established |
| Aug. 1998 |
Sony Life establishes "Sony Life Insurance (Philippines) Corporation" as a wholly owned subsidiary in the Philippines |
| Sep. 1999 |
Sony Insurance Planning changes name to "Sony Assurance Inc." (Sony Assurance) Sony Assurance launches sales of automobile insurance (Sales commenced over the Internet in September and terephone in October) |
| Apr. 2001 |
"Sony Bank Inc." (Sony Bank) is established |
|---|---|
| Jun. 2001 |
Sony Bank commences operations Sony Bank launches the "MONEYKit" service site |
| Jun. 2002 |
Sony Assurance launches sales of medical and cancer insurance |
| Apr. 2004 |
"Sony Financial Holdings Inc." (Sony Financial Holdings) is established as a financial holding company |
| Jun. 2007 |
Sony Bank establishes "Sony Bank Securities Inc." (Sony Bank Securities) as a wholly owned subsidiary |
| Aug. 2007 |
Sony Life establishes "AEGON Sony Life Planning Co., Ltd." (AEGON Sony Life Planning, currently AEGON Sony Life Insurance) |
| Oct. 2007 |
Sony Financial Holdings is listed on the First Section of the Tokyo Stock Exchange |
| Oct. 2008 |
Sony Life opens a representative office in Beijing |
| May 2009 |
Sony Assurance launches sales of oversea travel accident insurance |
| Jul. 2009 |
Sony Life opens a representative office in Taipei |
| Aug. 2009 |
AEGON Sony Life Planning obtains life insurance business license from the Financial Services Agency and changes its name to "AEGON Sony Life Insurance Co., Ltd." (AEGON Sony Life Insurance) |
| Oct. 2009 |
Sony Life establishes "SA Reinsurance Ltd." (SA Reinsurance) in British Bermuda as a reinsurance company specializing in variable annuities |
| Feb. 2010 |
Sony Life establishes "LIPLA Co., Ltd.," a wholly owned subsidiary, to operate shop-style insurance agency as its directly run sales agency |
|---|---|
| May 2010 |
Sony Life begins sales of the products of Sony Life, Sony Assurance and Sony Bank through "LIPLA" shop |
| Jun. 2010 |
Sony Bank opens its first over-the-counter branch called "Housing Loan Plaza" |
| Apr. 2011 |
Sony Financial Holdings conducts stock split and adopts share unit system |
| Jul. 2012 |
Sony Bank acquires a 57% equity interest in Smartlink Network Inc. |

(As of March 1, 2012)