Sony Financial Holdings


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Privacy Policy

About Privacy Policy

Sony Financial Holdings Inc. understands that customers entrust Sony Financial Group companies with their Personal Information with the expectation that it will be used only for specific purposes. Sony Financial Holdings Inc. respects the customers' expectations and places a high priority on properly protecting such Personal Information and limiting its use to such purposes.

We hereby declare that we do our best to protect Personal Information of our customers, keeping the following policies always in mind.

Shigeru Ishii
President, Representative Director
Sony Financial Holdings Inc.


Sony Group Privacy Policy*

This policy was established and took effect on April 1, 2005, and was revised on April 1, 2014.

Each Sony Group company (hereinafter called "Sony") understands that customers entrust Sony with their Personal Information based on the trust that it will be used only for specific purposes. Sony respects the customers' trust and places a high management priority on properly protecting such Personal Information and limiting its use to such purposes.

Based on the above recognition, Sony has established the following policies regarding handling of Personal Information and will continuously endeavor to handle it appropriately.

* This Privacy Policy is for Sony Corporation and its subsidiaries in Japan.

Policies regarding Handling of Personal Information

  1. Compliance
    Sony will comply with the applicable laws and regulations including "Act on the Protection of Personal Information," obligations under the applicable ministerial guidelines and this Privacy Policy in handling Personal Information (information which can identify a specific individual).
  2. Use within Specific Purpose(s)
    Sony will use personal information only within the scope necessary for the achievement of the purpose(s) of use which has been specified in advance, except for cases in which Sony has obtained in advance consent from the individual who provides his/her Personal Information (hereafter "the individual") and for cases permitted under the related laws or regulations.
  3. Obtaining Personal Information
    Sony will endeavor to clearly notify necessary information such as purpose(s) of use, names of user(s) as well as contact details and to obtain consent when asking for Personal Information. Sony may record in writing or in voice the contents of transactions and inquiries.
  4. Personal Information of Customers Under Fifteen (15) Years Old
    Sony will make special consideration for the handling of Personal Information of customers under fifteen (15) years old, e.g., to notify clearly in advance to ask such customer to provide Personal Information only upon guardian's consent.
  5. Security Control Measures
    Sony will endeavor to maintain entrusted Personal Information to be accurate and updated to the extent necessary for the purpose(s) of its use. Sony will take necessary and appropriate security control measures in line with existing technical standards and will implement corrective actions as needed to protect entrusted Personal Information from unauthorized access, leakage, modification, loss, destruction, etc.
  6. Supervision of Subcontractor(s)
    Sony may subcontract the processing of entrusted Personal Information to a third party within the scope necessary for the achievement of the purpose(s) of use. Such third party will be selected after confirming sufficient level of information security, and Sony will exercise necessary and adequate supervision to the party by such means as making contracts.
  7. Providing to Third Parties
    Without the consent of the individual, Sony will not provide Personal Information to any third party, except for cases permitted under the related laws or regulations. Sony will not provide Personal Information to any third party, based on the "Opt-Out System" (Article 23.2 of the Act on the Protection of Personal Information).
  8. Request(s) for Review, etc.
    Sony will, based on the provisions of the related laws or regulations, properly respond to comment(s) and request(s) from the individual regarding handling of Personal Information such as to review, correct, stop receiving further product or service information from Sony, or to delete Personal Information of their own after confirming their identity. Please contact the appropriate customer center under the guidance of each company to which you have provided your Personal Information.
  9. Continuous Improvement of Internal System
    Sony will continuously endeavor to improve internal compliance systems including appointing responsible officers for administration of Personal Information, updating this Privacy Policy through establishment of internal rules, education to directors, officers and employees, and appropriate internal audit to handle entrusted Personal Information properly.


Using the Information on Our Website

On its website, Sony Financial Holdings uses cookies, web beacons and similar technologies to analyze website usage, provide member services and customize offerings for individual customers. In addition to being used anonymously for statistical analysis, cookies, web beacons and other tools are used to provide customized member and other services. As a result, these tools are sometimes used to identify specific customers.

Web Browsing

Customers can change the settings on their Internet browsers to block cookies and similar tools. Blocking cookies, web beacons and similar tools allows anonymous browsing and prevents the identification of computers accessing this site. However, if these tools are blocked, products and services may not be purchased through this website.

E-mail Distribution

To improve website operation and for marketing purposes, Sony Financial Holdings may use web beacons in HTML mail. HTML mail messages are not browsed anonymously. Rather, they contain information that confirms to Sony that the person viewing messages is the intended customer and whether or not messages have been opened or previewed, as well as information on image clicks and text browsing. If you do not wish such information to be recorded, you should prevent HTML mail from being distributed to your account.

Explanation of Terms

When a customer access a specific website, a data file known as a "cookie" is sent from the web server to his computer and is stored on this computer. The next time the customer accesses the same website, the web server refers to this data file to recognize the operating environment that was used previously.
Web Beacons
Web beacons are invisible images that are embedded in websites and HTML mail. When a customer browses websites or views HTML mail, browsing information is recorded by the web server.
HTML mail refers to e-mail messages that use the HTML markup language. Membership services use this type of mail to create layouts like those on websites, often incorporating photos and other images.


Contact Us

For inquires on this private policy, please contact:

Sony Financial Holdings Inc. Corporate Communications & Investor Relations Department

TEL +81-3-5290-6500 (Representative Number)
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