Sony Life's Volunteer Day and Volunteer Activities
August 10, 2009
Sony Life Insurance Co., Ltd., a wholly-owned life insurance subsidiary of Sony Financial Holdings, has designated August 10, the anniversary of its founding, as "Volunteer Day." On this special day in particular, all employees are encouraged to consider and implement activities that benefit the community. Rather than limit such activities to a single day, Sony Life regards throughout August as the month to consider, implement and intensify volunteer activities.
- Volunteer Day
As a good corporate citizen, Sony Life believes that each of its employees' proactive contributions to society will earn the ongoing trust and support of the community and customers, and that continuing such initiatives will help to expand the circle of trust and confidence out into society. In the year ended March 31, 2004, Sony Life designated August 10, the anniversary of its founding, as Volunteer Day, all employees are encouraged to consider and implement activities that benefit the community. This year, volunteer activities were conducted on August 7, 2009. - Voluntary Clean-up on Volunteer Day
On August 7, 2009, 370 Sony Life employees, mainly at headquarters, volunteered to clean the roadsides in their office vicinities in Aoyama 1-chome and in Nakano Sakaue in Tokyo from 9:00 a.m. - Blood Donation
On August 5 and 7, 2009, a blood donation drive was held at Sony Life's offices in Aoyama and Nakano Sakaue, and 224 employees volunteered as donors. - Financial Donation to Special Olympics Nippon (Japan)
Sony Life has invited Ms. Yuko Arimori, director of Special Olympics Nippon, to its headquarters to participate in a ceremony in October, 2009, to present financial donation of ¥5 million. Sony Life supports Special Olympics Nippon every year, and 311 Sony Life employees attended to support Special Olympics Nippon (Japan) National Winter Games Yamagata 2008, held in March 2008. - Lifesaving Lecture
On August 13, 2009, the first of four lifesaving lectures was conducted by local fire department representatives for employees at Sony Life's Aoyama and Nakano Sakaue offices. The course covers such topics as cardio-pulmonary resuscitation (CPM), the use of automated external defibrillators (AEDs), assistance for choking victims and methods of stemming blood flow. Such courses should help employees to help people in distress by taking advantage of the growing number of AEDs in public places to offer lifesaving support. These efforts also connect with Sony Life's efforts at being a good corporate citizen.
Sony Life's employees also contribute to the community by taking part in various other volunteer activities throughout Japan.
- Continuous volunteer activities for Kobe earthquake victims
- Continuous volunteer activities for Mid-Niigata earthquake victims
- Support for bone marrow donor registry, support Munakata Yurix 24-hour EKIDEN (Fukuoka Prefecture)
- Support for Special Olympics Nippon (nationwide)
- Blood donation activities (nationwide)
- Operational support for Relay for Life activities
- Operational support for the Oita International Wheelchair Marathon (Oita Prefecture)
- Operational support for Sony Life Cup All Japan Ladies Tennis Tournament (nationwide)
- Operational support for Yokohama Handicap Tennis (Kanagawa Prefecture)
- Hosting of events at care houses (Tokyo, Kanagawa and other prefectures)
- Offering a life-planning course for high-school students
Note: This is an English-language summary of a Japanese announcement made by Sony Life on August 10, 2009. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.
