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Press Release

Sony Life Opens Representative Office in Taipei

June 30, 2009

Sony Life Insurance Co., Ltd., a wholly-owned life insurance subsidiary of Sony Financial Holdings, today announced its decision to open a representative office in Taipei, Republic of China, now that it has obtained approval from the Financial Supervisory Commission (FSC) and the Ministry of Economic Affairs (MOEA) of Taiwan.

Sony Life will open the Taipei Representative Office to research Taiwan's financial and life insurance markets.

An overview of the representative office is as follows.

Name Sony Life Insurance Co., Ltd., Taipei Representative Office
Representative Edwin Shieh
Establishment July 1, 2009
Address Rm. 1603, 16F, No. 89, Songren Road, Xinyi District, Taipei City, 11073 Taiwan


Note: This is an English-language summary of a Japanese announcement made by Sony Life on June 30, 2009. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.