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Press Release

Sony Assurance to offer a Mobile GPS Service for Automobile Insurance Policyholders

Jun. 29, 2009

Sony Assurance Inc., a wholly-owned non-life insurance subsidiary of Sony Financial Holdings, today announced that it will offer a mobile Global Positioning System ("GPS") service as roadside assistance for its automobile insurance policyholders from July 1, 2009.

By offering the GPS service as roadside assistance, policyholders will be able to clearly report accident locations even from the unknown places, which we believe leads to more convenience and a sense of security for its policyholders. In addition, the GPS service enables policyholder to specify accident locations and shorten arrival time of service staff. Therefore, Sony Assurance will be able to provide prompter service to its policyholders.

Sony Assurance will strive to continue enhancing its quality of service to its customers.


Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on June 29, 2009. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.