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Press Release

Sony Assurance's Announcement of Executive Appointments

May 14, 2009

Sony Assurance Inc., a wholly-owned subsidiary of Sony Financial Holdings, today announced that it has determined the new management structure. The selections are subject to the approval of Sony Assurance's Ordinary General Meeting of Shareholders and the Board of Directors Meeting to be held on June 22, 2009.


1. Changes to the Member of the Board Scheduled for June 22, 2009:

[Newly Appointed] Current position
Director Norio Misaka Managing Executive Officer of Sony Assurance Inc.
Teruhisa Tokunaka President and Representative Director of Sony Financial Holdings Inc.
Katsumi Ihara Corporate Executive, and Executive Deputy President of Sony Corporation

  [Resign]

Director Yuro Fujiyama
Masaaki Konoo

  [Reelected]

Statutory Auditors Hiroshi Sano
Yoshiki Matsuyama



2. New Management Team as of June 22, 2009:

Title Name Principal Business Activities and Positions at the Sony Financial Holdings Group*
President,
Representative
Director
Shinichi Yamamoto Director of Sony Financial Holdings Inc.
Director Norio Misaka  
Director Teruhisa Tokunaka President and Representative Director of Sony Financial Holdings Inc.
Director of Sony Life Insurance Co., Ltd.
Director Hiromichi Fujikata Executive Vice President and Representative Director of Sony Financial Holdings Inc.
Director of Sony Life Insurance Co., Ltd.
Director of Sony Bank Inc.
Director Katsumi Ihara Executive Vice President and Representative Director of Sony Financial Holdings Inc.
Director of Sony Life Insurance Co., Ltd.
Director of Sony Bank Inc.
Standing
Statutory
Auditor
Takatoshi Yajima Statutory Auditor of Sony Financial Holdings Inc.
Statutory Auditor of Sony Life Insurance Co., Ltd.
Statutory Auditor Hiroshi Sano Standing Statutory Auditor of Sony Financial Holdings Inc.
Statutory Auditor of Sony Life Insurance Co., Ltd.
Statutory Auditor Yoshiki Matsuyama General Manager, Accounting Department, Accounting Division of Sony Corporation

*The Sony Financial Holdings Group here indicates Sony Financial Holdings Inc., and its subsidiaries, Sony Assurance Inc., Sony Life Insurance Co., Ltd. and Sony Bank Inc. Executive positions at Sony Financial Holdings Inc., Sony Life Insurance Co., Ltd., and Sony Bank Inc. are subject to the approval of each company's General Meeting of Shareholders and Board of Directors Meeting to be held on June 23, June 29, and June 18, 2008, respectively.


Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on May 14, 2009. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.