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Press Release

Sony Assurance Offers Policyholders Car Life Discount Service

March 2, 2009

Sony Assurance Inc., a wholly-owned non-life insurance subsidiary of Sony Financial Holdings, today announced the launch of a "Car Life Discount Service" for its policyholders beginning March 2, 2009.

Sony Assurance's reasonable premiums calculation method, based on the concept of "covering only the distance driven" and its quality service has been appreciated by customers resulting in the company to steadily increase its number of policyholders, with the number of automobile insurance policies in force exceeding one million at the end of 2008. As an expression of gratitude, Sony Assurance decided to offer the Car Life Discount Service to help policyholders save money and enjoy a more convenient and comfortable automotive lifestyle.

The Car Life Discount Service is provided to Sony Assurance's policyholders through Relo-X Communications, Ltd. and enables them to enjoy a wide variety of discounts and preferential treatment. Policyholders can enjoy discount prices on car rentals, automotive-related goods and parking at railway stations and airports. The discounts can also be used at nearly 450 leisure facilities and 300 spa and bathhouses nationwide.

Sony Assurance will continue to provide value-added quality products and services to its customers.


Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on March 2, 2009. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.