Sony Assurance's Number of Automobile Insurance Policies in Force Surpassed One Million
January 16, 2009
Sony Assurance Inc., a wholly-owned non-life insurance subsidiary of Sony Financial Holdings, announced today that the number of its automobile insurance policies in force surpassed one million as of December 31, 2008.
Sony Assurance has offered automobile insurance directly via the Internet and by telephone since the autumn of 1999, when the company started operations. In the nine years and three months since the commencement of this offering, it has achieved one million policies in force.
Sony Assurance assumes that increasing the number of policies steadily despite the recent difficult environment was the result of customer appreciation of Sony Assurance's reasonable and satisfactory pricing, its highly homogenous quality services, and its efforts to deliver each service to its customers in an easy-to-understand way.
Going forward, Sony Assurance will keep striving to enhance its various offerings including accident solution services, to improve its quality and to develop products that customers will find valuable. To this end, Sony Assurance aims to keep growing through the support of its customers.
Reference: Major highlights on automobile insurance since commencement of operations
| 1999 | Began underwriting automobile insurance via the Internet in September and by telephone in October. |
|---|---|
| 2003 | Became the No.1 direct insurer in Japan in terms of direct premiums written for automobile insurace. Sony Assurance has since maintained its No.1 position. |
| 2004 | Number of automobile insurance policies reached 0.5 million in April. |
| 2007 | Reported profitable financial results for the full fiscal year ended March 31, 2007. |
| 2008 | Number of automobile insurance policies surpassed 1 million in December. |
Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on January 16, 2009. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.
