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Press Release

Sony Bank Enters Tie-up with Daikyo Realdo in Mortgage Loans

September 8, 2008

Sony Bank, Inc., a wholly-owned subsidiary of Sony Financial Holdings, today announced that it will offer mortgage loans in cooperation with Daikyo Realdo Inc. ("Daikyo Realdo") from September 8, 2008.

Daikyo Realdo will accept applications for these mortgage loans, which will be offered by Sony Bank to people who purchase newly built real estate properties or pre-owned condominiums sold or mediated by Daikyo Realdo. In the past, Sony Bank's mortgage loans had been available only for the purchase of newly built houses or to construct or refurbish houses. In response to customers' broad home financing needs, Sony Bank has made its mortgage loans available also for the purchase of pre-owned condominiums, exclusively for properties sold or mediated by Daikyo Realdo. Borrowers who meet certain Sony Bank lending criteria will be eligible for preferential interest rates.

Daikyo Realdo, a group company of Daikyo Inc., operates on a nationwide basis, with business principally involving real estate transactions.

Sony Bank's mortgage loans, which do not require a guarantee or group credit life insurance fees, are highly convenient. The entire loan process, from application through to contract, is conducted without the borrower ever visiting a bank branch. Even after the initial loan has been made, payments may be accelerated and the type of interest applied may be changed, all over the Internet. In this and other ways, Sony Bank will continue to enhance its mortgage loan services.

Note: This is an English-language summary of a Japanese announcement made by Sony Bank on September 8, 2008. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.