Sony Life's Volunteer Day and Volunteer Activities
August 8, 2008
Sony Life Insurance Co., Ltd., a wholly-owned life insurance subsidiary of Sony Financial Holdings, has designated August 10, the anniversary of its founding, as "Volunteer Day." On this special day in particular, all employees are encouraged to consider and implement activities that benefit the community. Rather than limit such activities to a single day, Sony Life regards all of August as the month to consider, implement and intensify volunteer activities. This year, volunteer activities were conducted on August 8, as August 10 fell on a Sunday.
- Volunteer Day
As a good corporate citizen, Sony Life believes that each of its employees' proactive contributions to society will earn the ongoing trust and support of the community and customers, and that continuing such initiatives will help to expand the circle of trust and confidence out into society. In the year ended March 31, 2004, Sony Life designated August 10, the anniversary of its founding, as Volunteer Day, when all employees are encouraged to consider and implement activities that benefit the community. This year, volunteer activities were conducted on August 8, as August 10 fell on a Sunday. - Voluntary Clean-up on Volunteer Day
On Volunteer Day, 358 Sony Life employees, mainly at headquarters, volunteered to clean the roadsides in their office vicinities in Aoyama 1-chome and in Nakano Sakaue, both in Tokyo, from 9:00 a.m. - Blood Donation
On August 4 and 6, 2008, a blood donation drive was held at Sony Life's offices in Aoyama and Nakano Sakaue, and 255 employees volunteered as donors. - Financial Donation to Special Olympics Nippon (Japan)
Sony Life has invited Mrs. Yuko Arimori, director of Special Olympics Nippon, to its headquarters to participate in a ceremony on September 22, 2008, to present financial a donation of ¥5 million. Sony Life supports Special Olympics Nippon every year, and 311 Sony Life employees attended to support Special Olympics Nippon (Japan) National Winter Games Yamagata 2008, held in March 2008. - Social Contribution Lecture
On September 24, 2008, Sony Life plans to hold a social contribution lecture to educate its employees and promote their understanding of social contribution initiatives. Sony Life has invited Mr. Hideaki Miura, representative of the Relay for Life Shin-Yokohama as well as a cancer patient, to the lecture to share his reasons for taking part in the Relay for Life. In addition, one Lifeplanner sales employee will report on the year's activities and ask employees for their ongoing cooperation. More than 500 Sony Life employees are expected to participate in the Relay for Life activities scheduled for August through October 2008.
Sony Life's employees also contribute to the community by taking part in various other volunteer activities throughout Japan.
- Continuous volunteer activities for Kobe earthquake victims
- Continuous volunteer activities for Mid-Niigata earthquake victims
- Support for bone marrow donor registry, support Munakata Yurix 24-hour EKIDEN (Fukuoka Prefecture)
- Support for Special Olympics Nippon (nationwide)
- Blood donation activities (nationwide)
- Operational support for Relay for Life activities
- Operational support for the Oita International Wheelchair Marathon (Oita Prefecture)
- Operational support for Sony Life Cup All Japan Ladies Tennis Tournament (nationwide)
- Operational support for Yokohama Handicap Tennis (Kanagawa Prefecture)
- Hosting of events at care houses (Tokyo, Kanagawa and other prefectures)
- Offering a Life-planning course for high-school students
* Lifeplanner is a registered trademark of Sony Life Insurance Co., Ltd.
Note: This is an English-language summary of a Japanese announcement made by Sony Life on August 8, 2008. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.
