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Press Release

Sony Bank Enters Tie-up with Hoosiers in Mortgage Loans

July 18, 2008

Sony Bank, Inc., a wholly-owned subsidiary of Sony Financial Holdings, today announced plans to offer mortgage loans in cooperation with Hoosiers Corporation ("Hoosiers") from July 18, 2008.

Hoosiers will accept applications for these mortgage loans, which will be offered by Sony Bank to people who purchase newly built condominiums sold by Hoosiers. Borrowers who meet certain Sony Bank lending criteria will be eligible for preferential interest rates.

In accordance with its corporate philosophy of "enriching the residential environment of its customers" and "enriching the lives of its customers," Hoosiers plans and subdivides new condominium buildings mainly in the Tokyo metropolitan area, including Chiba and Saitama prefectures.

Sony Bank's mortgage loans, which do not require a guarantee or group credit life insurance fees, are highly convenient. The entire loan process, from application through to contract, is conducted without the borrower ever visiting a bank branch. Even after the initial loan has been made, payments may be accelerated and the type of interest applied may be changed, all over the Internet. In this and other ways, Sony Bank will continue to enhance its mortgage loan services.

Note: This is an English-language summary of a Japanese announcement made by Sony Bank on July 18, 2008. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.