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Press Release

Sony Assurance's Announcement of Executive Appointments

May 16, 2008

Sony Assurance Inc., a wholly-owned subsidiary of Sony Financial Holdings, today announced that it has determined the new management structure. The selections are subject to the approval of Sony Assurance's Ordinary General Meeting of Shareholders and the Board of Directors Meeting to be held on June 25, 2008.


1. Changes to the Member of the Board Scheduled for June 25, 2008:

[Newly Appointed] Current position
Director Masaaki Konoo General Manager, Corporate Communications & Investor Relations Department of Sony Financial Holdings Inc.
Standing Statutory Auditor Takatoshi Yajima General Manager, Internal Audit Department of Sony Assurance Inc.

[Resign] Current position

Masahiro Kodama Standing Statutory Auditor



2. New Management Team as of June 25, 2008:

Title Name Principal Business Activities and Positions at the Sony Financial Holdings Group*
President,
Representative
Director
Shinichi Yamamoto Director of Sony Financial Holdings Inc.
Director Yuro Fujiyama  
Director Hiromichi Fujikata Executive Vice President and Representative Director of Sony Financial Holdings Inc.
Director of Sony Life Insurance Co., Ltd.
Director Masaaki Konoo General Manager, Corporate Communications & Investor Relations Department of Sony Financial Holdings Inc.
Standing Statutory Auditor Takatoshi Yajima Statutory Auditor of Sony Financial Holdings Inc.
Statutory Auditor of Sony Life Insurance Co., Ltd.
Statutory Auditor Hiroshi Sano Standing Statutory Auditor of Sony Financial Holdings Inc.
Statutory Auditor of Sony Life Insurance Co., Ltd.
Statutory Auditor Yoshiki Matsuyama General Manager, Accounting Department, Accounting Division of Sony Corporation

*The Sony Financial Holdings Group indicates Sony Financial Holdings Inc., and its subsidiaries including Sony Assurance Inc., Sony Life Insurance Co., Ltd. and Sony Bank Inc. Executive positions at Sony Financial Holdings Inc. and Sony Life Insurance Co., Ltd. are subject to the approval of each company's General Meeting of Shareholders and Board of Directors Meeting to be held on June 26 and June 27, 2008, respectively.


Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on May 16, 2008. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.