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Press Release

Sony Assurance to Launch "On the Day, Any Day, Response" Service and Update Information on Its Website Regarding Accident Response Services

October 18, 2007

Sony Assurance Inc., a wholly owned non-life insurance subsidiary of Sony Financial Holdings, announced the October 1, 2007, commencement of its new "On the Day, Any Day, Response" service, which is designed to reduce the level of anxiety policyholders feel when they experience an accident. Sony Assurance will also update information on its website explaining accident response services (Japanese only).

The "On the Day, Any Day, Response" service involves Sony Assurance's commitment to making an initial response to accident claims on the day they are received, throughout the year—even on holidays and weekends. The company's initial response involves contacting the other party to the accident, investigating the details surrounding the accident, handling medical expense and other procedures, contacting repair shops and arranging for substitute vehicles, depending on the needs the accident creates. Sony Assurance also commits itself to reporting the results of the initial response to its policyholders that same day.

The company' already offers a service commitment to automobile insurance policyholders to provide an initial response by an appointed staff member within three hours of receiving an accident report. These reports are accepted 24 hours a day, 365 days a year. In addition to these services, which involve the assignment of a single staff member to resolve each accident, by commencing the "On the Day, Any Day, Response" service Sony Assurance hopes to reduce as quickly as possible the level of anxiety policyholders feel when they experience an accident.

In terms of accident response services, which it regards as a key element of automobile insurance, Sony Assurance has enhanced service quality and offered services that are easy for customers to understand and visualize. The start of the "On the Day, Any Day, Response" service and the website updating of information related to accident response is part of this effort. Moving forward, Sony Assurance will endeavor to continue offering high levels of services that meet customer needs.

Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on October 18, 2007. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.