October 11, 2007
The Sony Financial Holdings Group, which consists primarily of Sony Life Insurance Co., Ltd., Sony Assurance Inc. and Sony Bank Inc., has listed its shares on the First Section of the Tokyo Stock Exchange. Sony Life conducts consulting-based sales of life insurance that is tailored to individual customer needs, Sony Assurance offers automobile and other non-life insurance directly to customers via the Internet and over the telephone, and Sony Bank provides financial products and services over the Internet to meet the asset investment needs of individuals. Through this array of offerings, the Sony Financial Holdings Group aims to deliver quality financial services that are provided from the customer's perspective.
From the time of its establishment, Sony Financial Holdings has endeavored to provide its products and services to a broad range of customers. I would like to take this opportunity to thank our customers for their support, which made this listing possible.
As a listed company, we will strive to offer even higher quality products and services and enhance customer trust in us as a financial group. Through these initiatives, we will strive to enhance our management infrastructure and raise our corporate value to meet the expectations of our shareholders. We look forward to your ongoing support in these endeavors.

Teruhisa Tokunaka
President, Representative Director
Sony Financial Holdings Inc.
Note: This announcement is not an offer of securities for sale in the United States or elsewhere. Securities may not be offered or sold in the United States absent registration or an exemption from registration requirements.