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Press Release

Sony Assurance Enhances Its "Accident Resolution Service," Committing a First Customer Response by an Appointed Staff Member within Three Hours

October 12, 2006

Sony Assurance Inc., a wholly-owned non-life insurance subsidiary of Sony Financial Holdings, will enhance its speedy accident resolution service for its automobile insurance, committing that the staff member who is appointed to the resolution from beginning to end will respond to the customer within three hours after receiving an accident report. This quick response demonstrates Sony Assurance's dedication to providing even better security to customers. The enhanced service will commence full-scale from October 16, 2006.

Aiming to minimize the anxiety customers experience in the event of an accident, Sony Assurance laid the initial framework by appointing a specific staff member to handle each accident and respond to the customer as soon as the company receives an accident report. Now that framework to respond within three hours is nearly in place, Sony Assurance has decided to publicize its commitment in its advertisements, product pamphlets and on its website. On its website (Japanese only), Sony Assurance will provide updates on its performance against this commitment, showing the average response time by appointed staff members following accident reports.

As indicated by the company's slogan, "Feel the Difference - a difference that will change insurance," Sony Assurance aims to deliver "committed services" that are distinctive - offering customers a difference that could only come from Sony Assurance. This commitment marks a further step in such activities. Sony Assurance will continue working to enhance its services and reduce customers' anxiety by expressly committing the levels and content of the services it offers.

Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on October 12, 2006. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.