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Press Release

Sony Assurance's Announcement of Executive Appointments

June 14, 2006

Sony Assurance Inc. (hereinafter "Sony Assurance"), a wholly-owned non-life insurance subsidiary of Sony Financial Holdings, today announced that it has determined the new management structure. The selections are subject to the approval of Sony Assurance's Ordinary General Meeting of Shareholders and the Board of Directors Meeting to be held on June 22, 2006.


1. Changes to the Member of the Board Scheduled for June 22, 2006:

[Newly Appointed] Current position
Director Kunitake Ando Chairman and Representative Director of Sony Financial Holdings Inc.
Akinori Takahashi General Manager, Business Development Department of Sony Financial Holdings Inc.

[Resign] Current position

Teruhisa Tokunaka Director
Masamitsu Kaneda Statutory Auditor



2. New Management Team as of June 22, 2006:

Title Name Positions at Sony Corporation and the SFH Group*
President
Representative
Director
Shinichi Yamamoto Director of Sony Financial Holdings Inc.
Director Yuro Fujiyama  
Director Kunitake Ando Chairman and Representative Director of Sony Financial Holdings Inc.
Chairman and Director of Sony Life Insurance Co., Ltd.
Director Hiromichi Fujikata Executive Vice President and Representative Director of Sony Financial Holdings Inc.
Director of Sony Life Insurance Co., Ltd.
Director Akinori Takahashi General Manager, Business Development Department of Sony Financial Holdings Inc.
Standing
Statutory
Auditor **
Masahiro Kodama  
Statutory
Auditor
Hiroshi Sano Standing Statutory Auditor of Sony Financial Holdings Inc.
Statutory Auditor of Sony Life Insurance Co., Ltd.
Statutory
Auditor ***
Yoshiki Matsuyama Deputy General Manager, Accounting Department of Sony Corporation

*The SFH Group indicates SFH, Sony Assurance Inc., Sony Life Insurance Co., Ltd. and Sony Bank Inc. Executive positions at Sony Financial Holdings Inc. and Sony Life Insurance Co., Ltd. are subject to the approval of each company's General Meeting of Shareholders and Board of Directors Meeting to be held on June 30 and June 29, 2006, respectively.

**Masahiro Kodama was appointed as Standing Statutory Auditor as of April 1, 2006, based on the approval of the Extraordinary Meeting of Shareholders and the Board of Auditors Meeting held on March 23, 2006.

***Yoshiki Matsuyama was appointed at Statutory Auditor as of April 1, 2006, based on the approval of the Extraordinary Meeting of Shareholders held on March 23, 2006.


Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on June 14, 2006. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.