Sony Assurance Opens "Customer Communication Website"
April 13, 2006
Sony Assurance, a wholly-owned non-life insurance subsidiary of Sony Financial Holdings, launched a new "customer communication website" (Japanese only) on April 10, 2006.
By capitalizing on its advantages as a "direct insurance provider" that communicates directly with customers, Sony Assurance works to continuously offer products and services that match customers' needs. In this way, Sony Assurance seeks to establish itself as "an insurer that marches in tune with its customers." The "customer communication website" provides various content, including customers' evaluations (customers' level of satisfaction with Sony Assurance's services), customer opinions, its challenges for achieving "zero dissatisfaction" (staff blog introducing the company's various efforts to eliminate customer dissatisfaction), an insurance promenade (information about coverage, services and contract procedures), and page for posting opinions. Through this site, Sony Assurance demonstrates its intent to "march in tune with its customers."
Going forward, Sony Assurance will keep working to communicate easily with customers and strive earnestly to offer valuable services and products that customers recognize as distinctive - offering a difference that could only come from Sony Assurance.
Note: This is an English-language summary of a Japanese announcement made by Sony Assurance on April 13, 2006. The summary was prepared by Sony Financial Holdings Inc. solely for the convenience of non-Japanese readers.
