Corporate Vision
The Sony Financial Holdings Group aims to be the financial services group customers think of first and trust most by integrating the many functions of financial service providers—everything from saving and asset building to borrowing and protection—and delivering high-valued-added products and quality services, all tailored to the specific needs of every one of our individual customers.
Corporate Philosophy
Focus on the customer
We help our customers live rich and secure lives by opening our ears and hearts to their opinions and concerns to provide products and services that meet their satisfaction.
Contribute to society
We appreciate the public nature of financial services and seek to achieve our corporate vision and contribute to society by maintaining high ethical standards and levels of responsibility. We also fulfill our other obligations as a member of society and a good corporate citizen.
Pursue originality
We pursue creativity and innovation informed by original ideas and unfettered by convention.
Encourage a free and open-minded corporate culture
We recognize the importance of individual employee contributions in providing ideal financial services. We encourage a free and open-minded corporate culture to allow employees to fully display their individualities and abilities in their work.
