Social Contribution Initiatives
The Sony Financial Holdings Group recognizes that its participation in the financial services business comes with public obligations. Consequently, we contribute to society with a strong sense of ethics and responsibility and we conduct various activities to carry out our responsibilities as a member of society.
Volunteer Activities 
Sony Life has designated the anniversary of its founding as Volunteer Day, when all employees are encouraged to consider and implement local clean-ups and other activities that benefit their community.
To help its employees actively contribute to society, Sony Life has established a volunteer leave program and implemented a leave program for bone marrow donors.
Sony Life also donates to the Eye Mate Fund, supports Special Olympics Nippon (Japan) and offers a Life Planning Course for students who are preparing to make their own way in society.
Sony Assurance participates in fundraising activities for the Japan Committee for UNICEF. Sony Assurance also collects cancelled stamps to help organizations that provide medical care overseas.
Support for "Special Olympics Nippon (Japan)
Since FY1996, Sony Life has been offering financial support to Special Olympics Nippon, an accredited nonprofit organization that helps people with intellectual disabilities by providing independence and opportunities to participate in the community through sports. Employees also volunteer to help conduct the events. Sony Life is increasing awareness and understanding of Special Olympics Nippon's activities through regional organizations and, among its other contributions, by supporting daily activities and charity concerts. By supporting Special Olympics Nippon, Sony Life will continue to facilitate the independence of people with intellectual disabilities and help them participate in their community.
Eye Mate Fund
 Sony Life employee's child conducting walking training experience with a guide dog |
"Climate & Children Supporters" Program to Prevent Global Warming and Support Developing Countries 
"Climate and Children Supporters" is a program that supports a global warming prevention project and children in developing countries through a donation to UNICEF. By participating in this program, Sony Bank has supported the areas frequently damaged by natural disasters caused by the changing climate, in addition to the global warming prevention activities through the purchase and redemption of emissions rights. Sony Bank has supported a water and sanitation project in the Republic of Mozambique by donating ¥2 million annually for three years to UNICEF, as well as by purchasing the emissions rights, enabling Sony Bank's customers to participate in environmental initiatives.
Sony Life Volunteers' Club
 Sony Life employees participating in 24-hour team relay |
Held Nationwide for Planning Lives to Achieve Dreams
To provide the insurance protection products that optimally match customers' lives, Sony Life's Lifeplanner sales employees map out a specific life plan with each customer. Sony Life refers to this process as "life planning". Lifeplanner sales employees have offered "Life Planning Course" for students throughout Japan. Although high school students are the focus of our course, Lifeplanner sales employees also offer course for junior high school and university students. The simulation begins by creating a family. Lifeplanner sales employees help them to imagine childbirth, plans for education, buying a house and other future events in their goals and dreams. Next, the course takes on an economic focus, looking at the financial resources that are needed to achieve the simulated life plan. Lifeplanner sales employees offer advice, using Sony Life's proprietary software for simulations. Consulting from an economic perspective, we examine the income, expenses and savings that will be needed. This realistic approach gives students a better understanding of what is needed to achieve their goals and dreams.
 Life planning course held by Sony Life |
Environmental Initiatives
The Sony Financial Holdings Group considers preserving the earth's environment as one of the most important issues facing people worldwide. We therefore conduct environmentally conscious activities and implement appropriate initiatives.
Acquisition of ISO 14001 Certification
Sony Life, Sony Assurance and Sony Bank have acquired ISO 14001 certification, the international standard for environmental management systems. All three companies pursue energy-saving and natural resource-saving activities, such as working toward targets for the reduced consumption of energy and photocopier paper and promoting green procurement to raise the portion of eco-products used as office supplies.
System for Using Green Power
Green Power Certification System
By trading the natural electric power (green power) generated from solar, wind, geothermal, biomass, and other natural energy sources as a form of certification, companies need not build their own power generating facilities. Even when distance to a green generation facility makes direct consumption of green power unfeasible, this system includes companies that consume green power indirectly. Consequently, this system helps companies contribute to the proliferation of natural electric power generation and to protect the environment as part of their voluntary measures. For more details on the green power certification system, please refer to the website of
Japan Natural Energy Co., Ltd.
Donating to the "Solarbear Fund"
- A program to install solar generation equipments at kindergartens-
In collaboration with the "Solarbear Fund", a non-profit organization engaged in global warming prevention activities, Sony Assurance has launched a program to install solar generation equipments at kindergartens by capitalizing on its method of calculating automobile insurance premiums based on the distance driven in a year. The program is linked to the calculation of actual distances driven when renewing policies. Policyholders whose actual distance driven is less than their forecasted amount are considered to be contributing to environmental conservation through this reduction in the estimated emission of carbon dioxide. Sony Assurance will further enhance its policyholders' contribution to environmental conservation by donating ¥1 per 100 kilometers of distance not driven to the "Solarbear Fund". Money raised through Sony Assurance's donations will be used by the "Solarbear Fund" to install solar generations equipments "Solarbear power generation equipments" at kindergartens and nursery schools across Japan.
Helping Customers Contribute to Reducing Greenhouse Gas Emissions
 |
