Since its founding, Sony Life has steadily expanded its business through providing customized life insurance and extensive after-sales follow-up services based on consultations by Lifeplanner sales employees.
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Key Strengths of Sony Life
Business expansion through tailor-made insurance design and sales approach and after-sales consultations based on life planning
Characteristics of the Lifeplanner sales employee
- Excellent staff hired in line with stringent standards of recruitment. Skills developed through systemized training programs.
- Highly productive life insurance professionals.
- Full-commission payment structure rooted in entrepreneurial spirit.
Tailor-made approach to insurance design and sales
An approach applied since Sony Life’s earliest days in business that delivers practical insurance products perfectly suited to the needs of each customer through consultations based on life planning.
Fine-tuned after-sales services that encompass a review of policy content paralleling changes in customers’ lifestyles and value perceptions.
Product composition centered on high-profit death-protection insurance
Sony Life provides death-protection insurance policies to many customers with children, especially young parents in their 30s who are most in need of coverage for “just in case,” and offers peace of mind with regard to household finances in the event of the policyholder’s death.
ALM and asset management to match insurance liability characteristics to reduce interest rate risk pertaining to liabilities of insurance policies with long-term maturities
Financial soundness to meet future capital requirements
Changes in Business Results
Sony Life has increased sales of highly profitable life insurance products centering on death-protection, against a backdrop of a shrinking death-protection insurance market trend, and ranked sixth in policy amount in force in Japanese life insurance market. (As of March 31, 2016)