Sony Assurance has maintained high profitability while providing reasonable premiums rates and high-quality services by utilizing its direct business model.
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Key Strengths of Sony Assurance
- High profitability, a unique aspect of a direct non-life insurer
- Risk-segmented automobile insurance facilitates reasonable premium rates
- Excellent accident response, with high-quality customer center and website services
Changes in Business Results
Sony Assurance has maintained top share* of the direct automobile insurance market in Japan. Sony Assurance has also maintained the leading position in terms of direct premiums written for the past 13 consecutive years.
*Based on the automobile insurance premiums of non-life insurers selling automobile insurance directly, as of FY2014 (according to research by Sony Assurance)